Ketchup

The vodka-hip hop connection continues, with the Smirnoff Signature Mix Series campaign, which sees the brand pairing three old school rappers with current producers, to create new versions of iconic tracks.  And a drink.

Each song will have a drink dedicated to it, which is great as long as you like vodka.  Not sure if ANYONE will EVER ask for one of these in a bar, but it’s a nice PR idea.

What’s nicer is that Smirnoff are making each track and video, along with behind-the-scenes production footage, available to download from the website.  And it actually works smoothly, although the website is horrible and far from engaging, but I guess it does deliver on what it says it will do.