Ketchup

If it’s entertainment and marketing, it’s Ketchup

Ketchup header image 2

BBC White Season

March 28th, 2008 · No Comments

(from Rich) 

The BBC has created this lovely little site to promote the (slightly) controversial ‘White Season’. The idea is to create a sort of UGC social commentary and visualise it. To do this anyone can leave their opinion on the site, these are then grouped into categories; caring, anger, fear, hurt, confusion and happiness and represented by some nice design work.
It works obviously because it is great to look at, but it also conveys opinion and feeling in a succinct and interesting way. A snapshot of what people are feeling, albeit a very small one, is shown by the site. It is however, questionable how many people watched the series as a direct result of this, or how many people used the site as it only has 4183 comments on it to date. 

Tags: Digital · User-generated content · Opinion · Politics