So BT are set to be the primary sponsor of the Isle of Wight Festival.
It seems to be a good choice by BT - the IoW festival has an older demographic than many other festivals and delivers in terms of ‘big name’ artists and audience size; perfect for influencing those in charge of choosing telecom […]
Entries from March 2008
BT to sponsor Isle of Wight Festival
March 3rd, 2008 · No Comments
Tags: Experiential · Music · Sponsorship, association & endorsement · Opinion