Ketchup

(from Rich) 
Millward Brown, the research conglomerate, has released their 2008 ‘Most Powerful Brands Report’ and its available here. At first glance it looks like fast food brands have become more powerful by 27%, while mobile operators are up by 35%, how this is judged is also explained in detail. Unsurprisingly Google top the list, with [...]

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(from Rich)
This Is Fake DIY, the popular music site, was the official online partner for last weekend’s Camden Crawl. This meant readers were treated to live updates from the event itself and, it became the main destination for all things Camden Crawl. 
Another interesting promotion that came out of the weekend was with online download store [...]

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(from Rich)
Instead of wasting time on MySpace or Bebo, Radiohead have gone and made their own social network; Waste Central. Like any social network you can write a blog, customise your page, upload photos and videos and generally hang out. Although relatively young the site already has around 8,000 registered users, and a bunch of [...]

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(from Rich) 
Following on from ‘Hollyoke’, where fans were asked to sing along to some (dubious) tracks, the guys at Hollyoaks are now surrendering scriptwriting privileges to one lucky fan for an episode. The initiative is all part of Channel 4’s new talent month, which aims to scout out new creative talent. All info about the [...]

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Sony Ericsson is launching a Def Jam handset with Carphone Warehouse, which will be pre-loaded with Def Jam content.  They also seem to be making a big deal about the fact the phone is white and gold, and has black and gold speakers.  How very hip hop.
And the name is even more street…..the W910i – [...]

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It used to be that any thoughts of cider during the summer instantly invoked memories of the Strongbow Rooms (in all its guises throughout its long history) at most of the festivals that mattered.
Well, it looks like that reign has well and truly come to an end.

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Last year I made it down to London Bridge to check out Manumission’s Andy McKay talking about how the Manumission brand came to exist, courtesy of an excellent all-day event called Under The Influence put on by Iris and Contagious.
So I’m pleased to see the next event is on April 17th, and involves pubs again, so make [...]

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So with the rise of record labels increasing interest in brands, are we seeing ‘retaliation’ from the brands themselves?  Red Bull are reported to be the latest brand making inroads into the record industry, although in a slightly more aggressive manner than Starbucks.

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Congratulations to everyone at brand entertainment agency, Cake.  They’ve been acquired by Havas, and will become part of the Havas Media division (which, if I’m not mistaken, includes KLP Entertainment), so expect to see some great examples of brand entertainment popping up in countries I’ve never heard of!

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In one of the better examples of brand alignment within festival sponsorship deals, Coca-Cola brand Relentless has re-signed for 3yrs to be the exclusive energy drink of the Reading and Leeds festivals, following a very successful debut last year. 

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