Sony Ericsson is launching a Def Jam handset with Carphone Warehouse, which will be pre-loaded with Def Jam content. They also seem to be making a big deal about the fact the phone is white and gold, and has black and gold speakers. How very hip hop.
And the name is even more street…..the W910i - what a missed opportunity to at least appeal to street urchins on that level!
Dave Hilton, Sony Ericsson’s head of marketing, said “as a powerful portable music device the W910i is the perfect suitor for a Def Jam makeover. The content Def Jam has supplied looks and sounds fantastic and somehow just fits perfectly with the white and gold exterior.”