Ketchup

Universal Music France’s U Think! is the latest brand partnerships division to be launched by a major label, and is destined to become huge.  Why?  Well, I think the fact they’ve used ‘U’ (which is very cool) clearly shows they have their finger on the pulse, which is EXACTLY what is needed when trying to sell […]

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The majority of the value in this activity has probably already been realised by Dr Pepper, after challenging Axl Rose to get the new GNR album out before the end of the year.  If the album does get released in time, then Dr Pepper will give every single person in the US a free can of […]

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Whilst a lot of hip hop artists are already heavily involved in brand extensions in alcohol, it seems the majority of these are in ‘bling’ luxury goods; those with an immediate obvious appeal and blatant expense, such as vodka.  Which is easy to understand.  But one of the more street artists, Lil Jon, has launched […]

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I’ve just come across a post on an Ibiza blog about the Es Paradis club, and it mentions a night called Rizzla Rocks taking place on a Weds.  Will be interesting to see whether they’ve simply mis-spelt Rizla, as that would mean a sponsored rival to the established (and original) Ibiza Rocks which was helped […]

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(from Rich) 
Radiohead have gone and done it again, not content with turning the music industry on its head they have now given fans the opportunity to remix their latest single, Nude. The way it works is that fans download the five ’stems’ of the track; bass, drums, strings, voice and guitar from itunes, and then […]

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