Ketchup

I have it on good authority that Guitar Hero are going to be doing some festival activity this summer with a long-term view, which is kind of good timing what with the recent launch of MTV’s Rock Band, which is also perfect festival-fodder.  And in related news, Guitar Hero is launching multi-instrument support for the […]

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I’ve just read a great article on the Contagious website talking about just how many branded music shows there are on UK TV at the moment.  It’s definately a great thought-provoker if you’re considering a branded music show!

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Xfm are planning to put on and broadcast a number of gigs within a 24 hour period, to be called Xfm’s All Day Breakfast.  Which is a great idea.
BUT it does smack ever-so-slightly of Carling’s Live 24 events way back in 2006.  Which as a marketeer does make me think slightly less of Xfm for […]

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Orange have announced some details around their activity at this years Glastonbury festival.
The ‘Chill and Charge’ tent is back, although I’m slightly confused as they’re trialling a charger that uses kinetic energy generated by dancing to charge the phones.  So not sure if ‘Chill and Charge’ is the best name this time round if that […]

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Endemol UK is following in the recent record industry trend of setting up brand partnership divisions, with the launch of New State, which will work to secure brand partners for TV and digital media content.
It’s kind of surprising this hasn’t happened sooner, but it will be interesting to see how this affects experiential budgets and […]

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Last year saw a new brand activation launched by Rizla, called the Rizla Invisible Players, which was based on a brand heritage discovery that in the 1920’s Rizla toured around a little van with a music troupe called the Invisible Players.

Anyway, I’m well pleased to see its back again for 2008 (still with the excellent […]

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(From Rich) 
Irreverent Channel 4 offshoot, E4, have re-launched their website here. A heavy UGC element has been added urging users to upload pictures and videos of themselves practicing general buffoonery, such as ‘Shaking Your Face’! A load of video content has been added as well, spanning classic E4 to upcoming shows and general silly videos […]

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(From Rich)
Remember when the web used to be all boring homepages and newsgroups? Well that was before the birth of ’social media’ and worldwide communications agency Universal McCann have created a lovely research report covering all things social media.
The report covers the rise and spread of social media and its impact across the globe. […]

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(From Rich) 
Coldplay and indie scenesters CSS have both given away a free track to promote their upcoming albums. Coldplay have given away ‘Violet’ on their site, and CSS have given away, the slightly more ominously titled, ‘Rat is Dead (Rage)’ here. It seems to be the staple now with every band giving away free downloads, […]

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