Last year saw a new brand activation launched by Rizla, called the Rizla Invisible Players, which was based on a brand heritage discovery that in the 1920’s Rizla toured around a little van with a music troupe called the Invisible Players.
Anyway, I’m well pleased to see its back again for 2008 (still with the excellent Greg Wilson) with a slightly refreshed line-up, but the same great idea. It’s going to be at Rockness, Big Chill and Bestival - so the emphasis is really on creating something of value at a medium-sized festival whilst probably not having to pay much in the way of sponsorship fees, I would imagine!
For more info and pics from last year, you should check out the case study on the Exposure website - cos them’s what done it last year (hats off to them!)