Ketchup

(from Rich) 
Avid MySpace users will have noticed that site has had some major changes over the last couple weeks. Gone is the clunky unsightly interface now replaced with, dare I say it, a more Facebook style look. Tom Anderson everybody’s first friend and MySpace co-founder has revealed that it is just the first change in […]

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(from Rich) 
Channel 4’s new programme ‘Year Dot’ is using digital media and music in its promotion to great effect. The idea of the programme is that everyone has defining years in their life that really changed them and altered their life. The programme follows a group of fifteen young people as they embark on what […]

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Here’s an interesting read on the BBC site looking at Gaymers Cider, Tuborg lager and Brothers Cider using festivals to establish brand awareness and all that jazz.

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Seems that Nokia is sponsoring Kylie’s European tour, which to be honest is quite surprising; I thought the days of big brands sponsoring single artist tours were pretty much over.
I can’t imagine that European tour and marketing rights for an artist like Kylie are particularly cheap, and given the added cost of amplification across a […]

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The onslaught of beer and music continues with no let up, despite the fact that I’m even less likely to be able to afford to buy a house this year thanks to the bleeding credit crunch - actually, hold that - what better way to drown my sorrows than with a pint of San Miguel…..
So, […]

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Tuborg lager has teamed up with Vice Magazine to run a summer comp to send a Vice reader out on assignment to some UK festivals, with the winner keeping a diary of the experience to go on a blog.
This isn’t a particularly original comp unfortunately; it feels incredibly similar to the Carling Postcard series of […]

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Following recent brand interest in comedy, London is set to have a new comedy event this year courtesy of Pimm’s, that most-English of drinks!
Pimm’s Summerfest will be taking place over five evenings at the end of August in Holland Park, London - a venue that usually hosts opera events, and is therefore pretty impressive. 
In terms of […]

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Following on from a previous post about my definition of luxury, I had an experience this morning that’s had me thinking about the whole idea of ‘luxury’ all day and I thought you might be interested. 
What’s important to me is that my definition of luxury, which will still always have aspirations of £3k watches etc, […]

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The summer of 2008 will see another addition to the branded one-day ‘festivals’ taking place in London.  Alongside Innocent and Ben & Jerries comes the Subway Picnic Rocks event, taking place on Clapham Common on 5th July.
The line-up includes The Holloways, The Metros and Amy MacDonald and with tickets priced £14.50 I’m sure it won’t […]

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