The summer of 2008 will see another addition to the branded one-day ‘festivals’ taking place in London. Alongside Innocent and Ben & Jerries comes the Subway Picnic Rocks event, taking place on Clapham Common on 5th July.
The line-up includes The Holloways, The Metros and Amy MacDonald and with tickets priced £14.50 I’m sure it won’t be a sell-out, given that most of the Clapham-ites will be in Ibiza.
Whilst it ticks all the right boxes - central location full of loaded young people just itching to hang out on the Common; a charity connection with Action Against Hunger and a compelling sales mechanic (you get a 6″ sub with the ticket price) - this kind of leaves me cold.
I remember sitting on the Common in the past when events have been going on, like the Bacardi gig and the Ben & Jerries show, and thinking “hmm, £15…thats a few pints in my favourite beer garden” and not moving from my spot.
So what I’m getting at is that this doesn’t really have any real relevance other than its summer and everyone else is doing a festival or music event of some kind.
What I’d like to see more of is blatant product placement like in Happy Gilmore with Adam Sandler!