Following recent brand interest in comedy, London is set to have a new comedy event this year courtesy of Pimm’s, that most-English of drinks!
Pimm’s Summerfest will be taking place over five evenings at the end of August in Holland Park, London - a venue that usually hosts opera events, and is therefore pretty impressive.
In terms of timings and brand synergy you’d be hard placed to think of a better link-up. Pimm’s has always been a sociable summer drink, despite efforts to position it as an all-year-round tipple, and the link with comedy has always been there with their Harry character (currently back on screens and in print). And what could be more Pimm’s than sharing an evening of comedy with friends in a great (and slightly posh) location? Timings wise, this will also give fresh momentum to the brand which should help keep it in peoples minds at the end of summer, as long as they amplify it properly.