Tuborg lager has teamed up with Vice Magazine to run a summer comp to send a Vice reader out on assignment to some UK festivals, with the winner keeping a diary of the experience to go on a blog.
This isn’t a particularly original comp unfortunately; it feels incredibly similar to the Carling Postcard series of TV shows from last year, which were infinately better. It also doesn’t seem to be of massive relevance to the Vice brand/readership - not sure how many of them will be interested in going to Wireless???