(from Rich)
Channel 4’s new programme ‘Year Dot’ is using digital media and music in its promotion to great effect. The idea of the programme is that everyone has defining years in their life that really changed them and altered their life. The programme follows a group of fifteen young people as they embark on what is hoped to be a defining year in their life.
On June 30th, prior to the TV broadcast, they’ll be continuously updating their stories through blogs, messages and videos, inviting people to give them advice and share their own experiences. It’ll be a unique experiment to witness the transitions they’re going through and the conversations they’re having with their social networks.
A series of established musicians will also be submitting their stories which will be profiled on the official MySpace
A UGC element exists as well with fans asked to submit stories of their own defining years, with the winner being made into a short film.