Ketchup

So further to my last post, the Pimm’s SummerFest comedy event is looking rather spiffing (that’s some old school English right there!)
With what must be one of the best comedy line-ups, the whole experience is going to be enhanced by the venue.  If you haven’t been there already, it’s an incredible open sided venue in […]

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Here’s an interesting article looking slightly behind the scenes of Scion’s music sponsorship programme in America.

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Here’s an interesting article on the BBC site about the financial value, and gamble, of festivals.
Interesting comments on sponsorship aspect of festivals as well.

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Heard of The Point Theatre in Dublin’s Docklands district?  Doesn’t matter if you have cos its called The O2 now, when it re-opens its doors in December this year.  The O2 Dublin is going to be another concert venue development with a capacity of 13,000 but this time O2 has partnered with Live Nation - […]

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Hot on the heels of Gaymers cider comes Swedish brand Kopparberg, another cider brand hoping to exploit the still buoyant UK cider market with targeted festival activity within a wider music marketing strategy.
The “One Big Tree” experiential concept will be present at both Camp Bestival and Connect, and centres around the Kopparberg Tree.  During the day […]

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