I came across this website on the Vice site promoting a Tiger Beer event, called Night of the Tiger. Looks like a fairly generic beer-sponsored music event with a free-ticket-if-you-give-us-your-details system.
Like the stereotyping going on as well with the ladyboy references…very progressive!
Entries from August 2008
Tiger Beer: Night of the Tiger events
August 28th, 2008 · No Comments
Tags: Alcohol · Experiential · Music · Sponsorship, association & endorsement
Grolsch sponsoring comedy at Edinburgh Fringe Festival
August 15th, 2008 · No Comments
Another (drinks) brand enters the comedy market, with Grolsch sponsoring the E4 Udderbelly venue at the Edinburgh Fringe Festival.
Read the article here (courtesy of Brand Republic)
Tags: Alcohol · Experiential · Sponsorship, association & endorsement
The Viral Vinyl
August 12th, 2008 · No Comments
(From Rich)
Nice little viral marketing concept from singer-songwriter Tallulah Rendall. Everyone who was at her last gig was given a vinyl copy of her upcoming single ‘Only You’ with a lovely bit of artwork, a short story and a unique download code. Everyone is encouraged to download the single using the code, but also pass […]
Stephen King goes mobile
August 6th, 2008 · No Comments
(From Rich)
Stephen King has embraced mobile for the promotion of his new collection of short stories, Just After Sunset. A series of 25 short graphic video episodes of one of the stories, N, have been made specifically for fans to watch on their mobiles. The snippets available on the site here are fantastic, and really […]
Tags: Digital · Mobile · Content
Thicker, Slower, Better…….
August 6th, 2008 · No Comments
(From Rich)
Now this is a really creepy website for something so innocent as as a milkshake surely. Ah but this is for Frijj, and they want to show that that it is thicker, slower and better than all the rest. They do this by having a hub site that houses some short films, a UGC […]
Tags: Digital · User-generated content
Tugg who…..?
August 6th, 2008 · No Comments
(From Rich)
Nice bit of promotion around the new Ben Stiller vehicle, Tropic Thunder, scheduled for release in August. A site has popped up bearing the name of Tugg Speedman (the films comedy Tom Cruise - alike main character). The site includes some back story about Tugg including trailers for his previous films, including one with the […]
Tags: Digital · Movies · Content
Pete Tong loses his tunes…..
August 6th, 2008 · No Comments
(From Rich)
Alternate Reality Games (ARG’s) have been around for a bit now but still provide a novel way to promote music. Nine Inch Nails set the tone with ‘Year Zero’, which promoted the album of the same name. It seems now that dance acts are getting in on the act as ‘The White Island’ is […]