(From Rich)
Now this is a really creepy website for something so innocent as as a milkshake surely. Ah but this is for Frijj, and they want to show that that it is thicker, slower and better than all the rest. They do this by having a hub site that houses some short films, a UGC element where where fans are asked to upload videos of themselves ‘Frijjing’ something, and a neat little promotion to win cinema tickets. Although the 1950’s horror B movie inspired films are a treat, the success of the UGC element is questionable. After quite a weighty media campaign behind the site the You Tube channel has only had a mere 444 views, and most probably a lot less uploads.