(From Rich)
Nice little viral marketing concept from singer-songwriter Tallulah Rendall. Everyone who was at her last gig was given a vinyl copy of her upcoming single ‘Only You’ with a lovely bit of artwork, a short story and a unique download code. Everyone is encouraged to download the single using the code, but also pass it onto as many friends as possible. The owner of the code that is used the most then receives a spanking new copy of Tallulah’s album, Libellus. The saviour of the music industry this ain’t, but its so cute and personal and has a nice little viral kick to it.