Ketchup

I went to see the ever-excellent Metallica at the O2 on Monday night, and since my last visit (The Spice Girls…erm….) InBev have installed some nice branded Beck’s Vier bars, which I did notice as a) they look pretty good, but also because a fairly senior person at InBev told me not so long ago […]

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Relentless continue to under-exploit another music tour, this time the ‘No Half Measures’ tour, featuring The Holloways and a number of bands I haven’t heard of, in association with DF Concerts (think T in the Park and Connect).
Again there is no mention (that I can find) on the website, and seems another badging exercise only […]

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I read with great interest (those of you who know what I do will understand why!) that Nokia are reported to be looking for a global sponsorship platform to “re-engage with its target 18-24 yr old market“. 
If the decision is between backing an existing global property or creating a new, owned concept, then I don’t […]

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I’ve always been really puzzled by the scattergun approach that seems to represent the MTV event sponsorships since…well, since I can remember, to be honest. 
Virgin Trains has been announced as the latest sponsor for the European Music Awards, which is also being sponsored by edc (Esprit clothing), Sony Ericsson and Dell computers.  Virgin will be […]

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In what seems primarily an effort to get more content and credibility for the W910i Walkman handset, Sony Ericsson has been announced as a sponsor of this years Mobo Awards.  You may remember that Sony Ericsson recently did a deal with the urban music label, Def Jam.
As part of the deal Mobo will provide exclusive […]

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It seems there is a bit of industry confusion over payments to the different ‘people’ involved in the deal, which offers free music for a year from a huge online store that is being touted as yet another iTunes killer (but in reality won’t make a dent in the collective concious).

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(from Rich) 
Angry Iowan rockers, Slipknot, previewed their latest album on HMV’s new social network ‘Get Closer’ at the beginning of the month. Ninety seconds of the somewhat optimistically titled album, ‘All Hope is Gone’ were streamed on the site here. Again its not going to turn the world of music marketing on its head, but […]

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