Ketchup

I’ve just had an email about a new custom piece of software that has been developed by Relentless Energy drink, called The Rev.  Apparantly it takes an audio input and converts it into stunning visuals that are controlled and modified in real-time, and has been created by an agency called Erasmus (not who emailed me […]

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(from Rich) 
With expectation at fever pitch for Kanye West’s latest album, ‘808’s And Heartbreaks’, fans were given a little teaser to whet their appetite before release. The ‘Sky High Mixtape’, featuring remixes of tracks old and new, has been streaming exclusively on Imeem for the last few days. Although this is not exactly the new […]

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Put Weds 3rd December in your diary for a pretty good event taking place at the Frukt office, looking at music and brands.
With best practises from the international live arena, the best of 2008 branded music activity and a peek into the future of brands and live music, this event should be a great opportunity […]

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(from Design Week)
O2 is to hand the branding and interiors work resulting from its tie-up with Academy Music Group to its incumbent creative group VCCP without a pitch.
Though the direction of the project is still in discussion, VCCP is expected to create a new brand identity for AMG’s 11 UK venues.  The tie-up will see […]

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(from Rich) 
The new series of teen drama Skins is going to be thrust upon us soon and the fanfare of online activity that usually accompanies it is already underway. Previous series have seen fans getting involved designing logos and composing music for the show (before it was even cool). For series 3 things have been […]

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(from Rich) 
Talk Talk have come up with a novel way to represent themselves online, as well as doing their bit for charity. They have started ‘The Forever Story‘; an attempt to create the worlds longest online user-generated story which anyone can contribute to by texting in or visiting the site. A few well known authors, […]

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I’ve been given a heads-up on some new Vodafone activity launching next week that is pretty interesting and makes you work that little bit harder than most promotions.
Essentially its a mini-tour of UK cities by a guy called LiveGuy.  He’ll be posting clues as to his whereabouts across a number of social networking including Facebook […]

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It looks like the new O2 venue deal may be giving them food for thought when it comes to renewing their title sponsorship of the O2 Wireless Festival in London.  To some people this could be “2 steps forward, 1 step back” but it might also be a sign that O2 is serious about investing […]

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I had an email from a regular reader of Ketchup asking if he could write a piece about the O2 deal with the Academy Music Group.  That reader is a Mr Tim Pearson, who is probably one of the best qualified people to comment on the deal.  Why?  Well, he had a massive role to […]

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Here’s an interesting insight into sponsorship of the MTV Europe Awards.

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