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Entries from December 2008

Contagious Magazine 2008 Round-up

December 23rd, 2008 · No Comments

For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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Tags: Alcohol · Content · Experiential · FMCG · Industry news · Luxury · Mobile · Music · Opinion · Research · Social networking · Sponsorship, association & endorsement · Technology · Trends · User-generated content · Viral

Carlsberg’s Tuborg replaces Carling as beer of O2 Academy’s

December 16th, 2008 · No Comments

So someone at Carling must be really kicking themselves, although it will by no means be a shock to them… Carlsberg Tuborg is to replace Carling as the official beer poured across all the Academy Music Group venues – the O2 Academy’s.
Does this cement further Tuborgs position as the beer of music?  Yes.
Does this further [...]

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Tags: Alcohol · Industry news · Music · Opinion · Sponsorship, association & endorsement

Sweet Jesus no… not another unsigned competition – Vodafone & MTV this time…

December 12th, 2008 · No Comments

Just what everyone in the marketing/record industry wanted to hear, and I would suspect even the blimmin’ consumers are sick of ‘em by now – Vodafone and MTV have partnered to launch an unsigned band competition.
So all those bands that missed out on Orange Unsigned have another chance.
It seems that the winner of Vodafone Soundbiths [...]

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Tags: Content · Digital · Industry news · Mobile · Music · Sponsorship, association & endorsement · User-generated content

Samsung Mobile Musink Tattoo & Music Festival cancelled

December 9th, 2008 · No Comments

Ok, hands up – I didn’t even know that there was such an event due to take place, but the first US Samsung Mobile Musink Music & Tattoo Festival (catch, eh!) has been cancelled due to the “current economic climate”.  Which is interesting, given there is a title sponsorship deal obviously in place.  My guess [...]

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Tags: Experiential · Industry news · Mobile · Music · Opinion · Sponsorship, association & endorsement

Red Bull Music Academy review

December 5th, 2008 · No Comments

Here’s a very interesting article looking at the latest goddamn-i-love-it Red Bull Music Academy programme that took place in Barcelona.  Interesting as its not a ‘brand/marketing’ source, but picks up nicely on the subdued nature of Red Bull’s brand presence.
C’mon guys, let me come to the next one, I’ve got a hot little line in nursery [...]

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Tags: Experiential · FMCG · Music · Opinion · Sponsorship, association & endorsement