Here’s a very interesting article looking at the latest goddamn-i-love-it Red Bull Music Academy programme that took place in Barcelona. Interesting as its not a ‘brand/marketing’ source, but picks up nicely on the subdued nature of Red Bull’s brand presence.
C’mon guys, let me come to the next one, I’ve got a hot little line in nursery rhyme mash-ups, selling like hotcakes. You NEED me there.