So the seeds of the Bacardi and Groove Armada deal last year are seemingly coming to fruition, with a new website host page hinting at whats to come.
More info to come on 20th Jan, but the fetching diagram (lifted straight from the PowerPoint presentation from the looks of it) makes it pretty clear what the fruit will look like.
So, big question – will it actually sell Bacardi, or Groove Armada records for that matter? Is it engaging enough to stop illegal filesharing, which only today is in the news again. Does that even matter for Bacardi, as long as association and awareness is driven home?!
What is certain is that amongst us marketing bods at least, this is the biggest example of brands and music and may just set the tone for everyone else to pick their game up. Like the Artist Nation deals of last year, is this a model that can successfully roll out across genres and artists, to the benefit of the brand?
Oooh, and you thought 2009 was all about sales promos and sampling!!!!