Ketchup

An excellent piece of (very) comprehensive research into youth tribes has been updated, and you should all definately check it out.

Originally created a while back by the-team-that-is-now Crowd DNA on behalf of Channel 4, the UK Tribes website has been updated and reformatted in a new website.  I’ll let them explain…

“Concious of the changeable nature of youth culture, Channel 4 commissioned a second wave of Find Your Tribe during 2008.  This time it’s bigger and better and – in addition to the traditional media and brand questions – it provides more diverse insights including attitudes, music taste, and political opinions.”
You’ll need a password for the juicy stuff, so drop JBeek@Channel4.co.uk a line and tell him Ketchup sent you.

Oh, and keep your eyes peeled for some more exciting news from the world of youth research…. gonna be a Ketchup exclusive as well!