Ketchup

(from Rich)
O2 have decided to get all arty with a new promotional drive aimed at getting people involved in ‘Community Art’. They have asked people to submit a piece of their own artwork with the best being displayed in their local 02 store, and £1,000 given to their chosen community art project as well as [...]

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(from Rich)
Fantastic round up of ten brands using social media to market themselves succesfully by the guys over at Mashable. My personal favourite is ‘Blendtec’ on YouTube – who would’ve thought blending an iPhone could increase your sales five fold!

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This is a bit of an exclusive for you, and a very interesting piece of news given the increasing importance of accountability and research/insight into any marketing spend at the moment.
Festival Republic, the UK’s leading festival promoter and organiser of Reading, Leeds, Latitude and Heavenly Planet is working with research and strategy agency Crowd DNA [...]

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