Ketchup

(from Rich)
O2 have decided to get all arty with a new promotional drive aimed at getting people involved in ‘Community Art’. They have asked people to submit a piece of their own artwork with the best being displayed in their local 02 store, and £1,000 given to their chosen community art project as well as £500 to pocket themselves and a weeks work experience at top London creative agency VCCP. The money and the chance to have your artwork in your local 02 store don’t seem like the ultimate prize (though the money would be nice, I can’t see the next Damien Hirst clamouring to get his pieces showcased in a local mobile phone store!) but the real apeal is in the ‘money can’t buy’ prize of working at VCCP for a week. These sort of ‘experience prizes’ are prizes are becoming much more prevalent with brands and popular with entrants, especially in industries which are increasingly difficult to break into, check our Australian office’s FHM recovered campaign for proof.

Here’s the Creative Director of VCCP chatting about the campaign