Ketchup is a marketing and entertainment industry newsletter that covers all sorts of brand activity that uses entertainment as part of the strategy. So quite a lot then!
I started it as a PDF newsletter back in 2006 because I kept getting lumbered with research jobs (s**t happens when you’re an account exec!) and there was no simple way of finding out what the competition was up to, and what new stuff was going on.
In December 2006 I took Ketchup online with this blog, and started emailing all the brands and agencies I thought were cool to let them know about it.
Up until recently it’s just been me writing all the stuff that goes into Ketchup, which has sometimes been tough with holding down a full time job, but enough people have said it’s a valuable read for me to keep at it.
Ketchup is now read by over 3,000 brand and agency peeps across all the disciplines, so join the club!