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	<title>Ketchup &#187; Alcohol</title>
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	<link>http://www.clubketchup.com</link>
	<description>If it's entertainment and marketing, it's Ketchup</description>
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		<title>Bacardi B-Live Share &#8211; exciting music distribution model?</title>
		<link>http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/</link>
		<comments>http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 15:27:29 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/</guid>
		<description><![CDATA[So the seeds of the Bacardi and Groove Armada deal last year are seemingly coming to fruition, with a new website host page hinting at whats to come.
More info to come on 20th Jan, but the fetching diagram (lifted straight from the PowerPoint presentation from the looks of it) makes it pretty clear what the [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Contagious Magazine 2008 Round-up</title>
		<link>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</link>
		<comments>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 11:46:49 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[User-generated content]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</guid>
		<description><![CDATA[For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of &#8216;this thing of ours&#8217;, as the Mafia would say.  If you aren&#8217;t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carlsberg&#8217;s Tuborg replaces Carling as beer of O2 Academy&#8217;s</title>
		<link>http://www.clubketchup.com/2008/12/16/carlsbergs-tuborg-replaces-carling-as-beer-of-o2-academys/</link>
		<comments>http://www.clubketchup.com/2008/12/16/carlsbergs-tuborg-replaces-carling-as-beer-of-o2-academys/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 12:04:44 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/12/16/carlsbergs-tuborg-replaces-carling-as-beer-of-o2-academys/</guid>
		<description><![CDATA[So someone at Carling must be really kicking themselves, although it will by no means be a shock to them&#8230; Carlsberg Tuborg is to replace Carling as the official beer poured across all the Academy Music Group venues &#8211; the O2 Academy&#8217;s.
Does this cement further Tuborgs position as the beer of music?  Yes.
Does this further [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/12/16/carlsbergs-tuborg-replaces-carling-as-beer-of-o2-academys/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guest comment &#8211; Will the Academy Music Group&#8217;s Cathedrals of Cool remain so with O2 as house guest?</title>
		<link>http://www.clubketchup.com/2008/11/13/guest-comment-will-the-academy-music-groups-cathedrals-of-cool-remain-so-with-o2-as-house-guest/</link>
		<comments>http://www.clubketchup.com/2008/11/13/guest-comment-will-the-academy-music-groups-cathedrals-of-cool-remain-so-with-o2-as-house-guest/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 10:24:12 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/11/13/guest-comment-will-the-academy-music-groups-cathedrals-of-cool-remain-so-with-o2-as-house-guest/</guid>
		<description><![CDATA[I had an email from a regular reader of Ketchup asking if he could write a piece about the O2 deal with the Academy Music Group.  That reader is a Mr Tim Pearson, who is probably one of the best qualified people to comment on the deal.  Why?  Well, he had a massive role to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Becks becomes Official Beer Partner of 2008 MTV Europe Awards</title>
		<link>http://www.clubketchup.com/2008/11/03/becks-becomes-official-beer-partner-of-2008-mtv-europe-awards/</link>
		<comments>http://www.clubketchup.com/2008/11/03/becks-becomes-official-beer-partner-of-2008-mtv-europe-awards/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 15:01:30 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/11/03/becks-becomes-official-beer-partner-of-2008-mtv-europe-awards/</guid>
		<description><![CDATA[Just come across this piece of news about Becks becoming Official Beer Partner of MTV Europe Awards.
]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/11/03/becks-becomes-official-beer-partner-of-2008-mtv-europe-awards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beck&#8217;s Vier bars at the O2</title>
		<link>http://www.clubketchup.com/2008/09/17/becks-vier-bars-at-the-o2/</link>
		<comments>http://www.clubketchup.com/2008/09/17/becks-vier-bars-at-the-o2/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 11:39:47 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/09/17/becks-vier-bars-at-the-o2/</guid>
		<description><![CDATA[I went to see the ever-excellent Metallica at the O2 on Monday night, and since my last visit (The Spice Girls&#8230;erm&#8230;.) InBev have installed some nice branded Beck&#8217;s Vier bars, which I did notice as a) they look pretty good, but also because a fairly senior person at InBev told me not so long ago [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/09/17/becks-vier-bars-at-the-o2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tiger Beer: Night of the Tiger events</title>
		<link>http://www.clubketchup.com/2008/08/28/tiger-beer-night-of-the-tiger-events/</link>
		<comments>http://www.clubketchup.com/2008/08/28/tiger-beer-night-of-the-tiger-events/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 13:23:37 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/08/28/tiger-beer-night-of-the-tiger-events/</guid>
		<description><![CDATA[I came across this website on the Vice site promoting a Tiger Beer event, called Night of the Tiger.  Looks like a fairly generic beer-sponsored music event with a free-ticket-if-you-give-us-your-details system.
Like the stereotyping going on as well with the ladyboy references&#8230;very progressive!
]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/08/28/tiger-beer-night-of-the-tiger-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grolsch sponsoring comedy at Edinburgh Fringe Festival</title>
		<link>http://www.clubketchup.com/2008/08/15/grolsch-sponsoring-comedy-at-edinburgh-fringe-festival/</link>
		<comments>http://www.clubketchup.com/2008/08/15/grolsch-sponsoring-comedy-at-edinburgh-fringe-festival/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 10:37:46 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/08/15/grolsch-sponsoring-comedy-at-edinburgh-fringe-festival/</guid>
		<description><![CDATA[Another (drinks) brand enters the comedy market, with Grolsch sponsoring the E4 Udderbelly venue at the Edinburgh Fringe Festival.
Read the article here (courtesy of Brand Republic)
]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/08/15/grolsch-sponsoring-comedy-at-edinburgh-fringe-festival/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pimm&#8217;s SummerFest comedy festival &#8211; update</title>
		<link>http://www.clubketchup.com/2008/07/31/pimms-summerfest-comedy-festival-update/</link>
		<comments>http://www.clubketchup.com/2008/07/31/pimms-summerfest-comedy-festival-update/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 14:03:40 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/07/31/pimms-summerfest-comedy-festival-update/</guid>
		<description><![CDATA[So further to my last post, the Pimm&#8217;s SummerFest comedy event is looking rather spiffing (that&#8217;s some old school English right there!)
With what must be one of the best comedy line-ups, the whole experience is going to be enhanced by the venue.  If you haven&#8217;t been there already, it&#8217;s an incredible open sided venue in [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/07/31/pimms-summerfest-comedy-festival-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kopparberg cider launches UK music strategy</title>
		<link>http://www.clubketchup.com/2008/07/01/kopparberg-cider-launches-uk-music-strategy/</link>
		<comments>http://www.clubketchup.com/2008/07/01/kopparberg-cider-launches-uk-music-strategy/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 15:51:45 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/07/01/kopparberg-cider-launches-uk-music-strategy/</guid>
		<description><![CDATA[Hot on the heels of Gaymers cider comes Swedish brand Kopparberg, another cider brand hoping to exploit the still buoyant UK cider market with targeted festival activity within a wider music marketing strategy.
The &#8220;One Big Tree&#8221; experiential concept will be present at both Camp Bestival and Connect, and centres around the Kopparberg Tree.  During the day [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/07/01/kopparberg-cider-launches-uk-music-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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