Ketchup

Following recent brand interest in comedy, London is set to have a new comedy event this year courtesy of Pimm’s, that most-English of drinks!
Pimm’s Summerfest will be taking place over five evenings at the end of August in Holland Park, London - a venue that usually hosts opera events, and is therefore pretty impressive. 
In terms of […]

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It used to be that any thoughts of cider during the summer instantly invoked memories of the Strongbow Rooms (in all its guises throughout its long history) at most of the festivals that mattered.
Well, it looks like that reign has well and truly come to an end.
Gaymers Cider, part of the Constellation portfolio, has been […]

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Congratulations to everyone at brand entertainment agency, Cake.  They’ve been acquired by Havas, and will become part of the Havas Media division (which, if I’m not mistaken, includes KLP Entertainment), so expect to see some great examples of brand entertainment popping up in countries I’ve never heard of!

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Whilst a lot of hip hop artists are already heavily involved in brand extensions in alcohol, it seems the majority of these are in ‘bling’ luxury goods; those with an immediate obvious appeal and blatant expense, such as vodka.  Which is easy to understand.  But one of the more street artists, Lil Jon, has launched […]

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The vodka-hip hop connection continues, with the Smirnoff Signature Mix Series campaign, which sees the brand pairing three old school rappers with current producers, to create new versions of iconic tracks.  And a drink.
Each song will have a drink dedicated to it, which is great as long as you like vodka.  Not sure if ANYONE […]

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I’d love to work for ABSOLUT.  They always seem to be doing stuff I like.  This time they’re partnering with Kanye West on a series of projects, kicking off with a sponsorship of his Glow In The Dark Tour, under the banner of the “In an ABSOLUT World” campaign.
“I have a lot of respect and […]

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Bacardi is looking to the future, and molecular mixology is on the horizon.  Well actually, that’s a lie.  It’s already here coz Bacardi have created the Mojito of the Future.
Molecular mixology is a new avant garde approach to drinks that mirrors the legendary techniques of molecular gastronomy (like those deep fried Mars Bars).  Through reinventing, […]

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Jameson Whiskey is putting on a couple of intimate gigs for around 300 people for St Patrick’s Day, in Manchester (16th March) and London (17th March).  Artists to appear will be The Coral, The Aliens and Florence and the Machine.

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Absolut Vodka has teamed up with Live Earth to ‘leverage the power of film to engage audiences in an effort to solve the climate crisis’.  The marketing campaign will be known as ABSOLUT Global Cooling, and encourages consumers to reduce the effects of global warming by offering simple steps they can implement in their daily […]

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Grolsch is istaking a claim in comedy; an area I suspect will start to see more brand activity in 2008.  Grolsch has signed a £3m deal to sponsor Channel 4’s primetime original comedy programming, with planned activity across online and viral.  Would be good to see experiential included as well.
“Through this unique link up with […]

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