Ketchup

Absolut Vodka has teamed up with Live Earth to ‘leverage the power of film to engage audiences in an effort to solve the climate crisis’.  The marketing campaign will be known as ABSOLUT Global Cooling, and encourages consumers to reduce the effects of global warming by offering simple steps they can implement in their daily […]

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Grolsch is istaking a claim in comedy; an area I suspect will start to see more brand activity in 2008.  Grolsch has signed a £3m deal to sponsor Channel 4’s primetime original comedy programming, with planned activity across online and viral.  Would be good to see experiential included as well.
“Through this unique link up with […]

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Courtesy of Contagious.
Baileys has teamed up with John Legend to launch a TV show in the US on cable network TV One.  The catchy title is ‘Baileys Entertainment presents Get Together with John Legend.’  The show will feature live concerts, interviews with John and other artists on his record label.  Baileys is also sponsoring Johnny […]

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P Diddy has signed a profit share deal with Diageo to develop one of the drink giant’s super-premium vodka brands, Ciroc.Diageo said the agreement could be worth more than $100m for the artist and his company over the course of the deal, depending on how well the brand performs.
Combs will apparantly be responsible for everything […]

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So this is probably one of the most relevant stories in my neck of the wood’s right now….Carling will no longer be the headline sponsor of Reading and Leeds festivals.  Or lager partner.
For me, Carling is one of the few brands that have that all-important heritage and credibility in music.  It has built up over […]

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The Famous Grouse is using comedy to appeal to a younger audience, with a series of stand up gigs called The Famously Funny Comedy Tour.
The tour will take place in seven cities across the next seven months, with Jimmy Carr and Frankie Boyle announced. 
Comedy is a pretty un-tapped market for brands, with only a handful […]

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Following on from the Hennessy Artistry US tour last year, the luxury brand is once again using urban artists with its latest campaign, ‘Flaunt Your Taste’.  Pharrell Williams will write the music for, and star in, a range of videos and print advertising that should increase presence in the “urban metro market” (????)
“The insight we […]

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Haymarket are back with another excellent youth conference - ‘tapping into youth motivations and media consumption behaviours to engage diverse digital youth with dynamic campaigns that build buzz around your brand’ - promising to be a very insightful day with some great speakers from MTV, Penguin, Nike, Carlsberg, Channel 4 and London 2012 amongst other.
The day […]

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Interscope Geffen A&M, the label home to artists including Eminem, Dr. Dre, Chris Cornell and Gwen Stefani, is rumoured to be preparing a number of artist-branded drinks.
A company called Drinks Americas Holdings, Ltd will jointly develop artist concepts and marketing approaches, and share the profits with Interscope.  Drinks Americas has already launched a number of […]

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Heineken recently launched the Heineken Green Room Sessions in Singapore, in a move to increase positive peer-to-peer advocacy of the brand amongst opinion leaders.  More info can be found here.

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