Ketchup

The cheeky feckers….Audi have launched (in association with The Hospital) the Audi Reel Talent Awards - another film competition.
It’s basically EXACTLY the same as last years Smirnoff Experience Reel Talent Awards.
Fair enough, its a great idea and a fantastic opportunity for new film-makers, but Audi - where’s the imagination and brand idea in simply ripping […]

[Read more →]

In what seems to be becoming a more popular form of user generated content than music (Stella Artois, Smirnoff and Audi) , another short film competition has been launched by Film4 with MySpace.
The ‘My Movie Mash Up’ competition is open to anyone from the UK, and offers the winner a chance to help direct a feature film […]

[Read more →]

 
I came across an interesting page on Vodafone’s R&D community site, Betavine, looking at “mobile art”, which it defines thus:
“Mobile art covers many areas and in it’s most immediate form includes art that is made for mobile such as images and animations, mini movies, mobile novels, music and tunes and ‘mobisodes’ or mobile drama. Beyond […]

[Read more →]

Sony Computer Entertainment Europe (SCEE) is moving to counter the poor performance of the PSP by announcing several deals with software companies and ISPs, with Yahoo! being mooted as a possibility.
It is also gearing up for the push behind the PS3 by appointing 12 individuals and organisations to help them communicate the PS3’s appeal.
This hallowed […]

[Read more →]

Sony Ericsson are up to even more great activity - it seems everytime I see the name its in relation to a great idea, well executed!
(Courtesy of Contagious) All Tomorrow’s Pictures is an exploration of the creative potential of art and technology, in collaboration with the Institute of Contemporary Arts in London. 

The exhibition will showcase […]

[Read more →]

Burton are releasing an Andy Warhol line of clothes (courtesy of Josh Spear).  I’m not the target market for Burton clothing, and I’m not hugely into art/Warhol, so can’t really comment on how emotionally engaging this collabo is, but I can guess that it’ll appeal to people who want to make a statement.

[Read more →]

Pe Lang and Zimoun from Untitled Sound Objects have a fantastic portfolio of interactive sound pieces. Their poetic and extremely elegant installations seem to live and thrive from the walls, ceilings, and windows of the art galleries where they are installed. For one of their pieces, they covered the entire window display of the art […]

[Read more →]

In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults.  The designs will feature sports, music, fashion and cars, rotating in 35 new looks this year alone. In addition to the graphics, content will also […]

[Read more →]

The niche fashion and style magazine, Marmalade, is to become the first established magazine to dedicate an entire upcoming issue to outside contributions in partnership with MySpace.com.  Marmalade has set up a profile on MySpace at http://www.myspace.com/marmalademag, where consumers can find more details about submitting material for the March 2007 issue, which will celebrate Marmalade’s fourth […]

[Read more →]

 
Nike are involved in an art exhibition inspired by its Nike Air technology, focusing on “seven stories in seven cities”.  Its just one more way that Nike are communicating just how strong a role Nike Air has played in our culture over the last 30 years. 

[Read more →]