Ketchup

Here’s an interesting article looking slightly behind the scenes of Scion’s music sponsorship programme in America.

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Now this isn’t really Ketchup-material in the strictest sense, but I want to include it anyway as an example of an odd sponsorship.
All Saints, the ‘underground rock ‘n’ roll’ fashion brand is to sponsor the AT&T Williams Formula 1 team, and will have its logo on the cars and in the team environment.
I’m a bit […]

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Mercedes-Benz has the latest edition of its Mixed Tape series available to download, and have added something new to the mix.
The Mixed Tape Music Magazine is an online TV show featuring stuff from around the world - although I haven’t got a clue what kind of stuff it will be.

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I’ve just come across a slightly odd collaboration between Vauxhall Corsa and the team behind Bestival, called Bandstand.
“Corsa has teamed up with Sunday Best (Bestival, Camp Bestival) to help keep the festival experience going all year round. 
Like Sunday Best, Corsa’s heritage is British through and through, with its cheeky sence of adventure and fun, […]

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Jeep are taking their Tag Shop Garage back to the ESPN Winter X Games this year, taking place in Aspen.  Featuring a 20-foot garage, the activity offers graffiti artists custom “tag” gear for free, and autograph sessions with some of the X Games athletes.
Two customised Jeep models (the Liberty and the Wrangler Unlimited) will be […]

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Ford continues to use music to flog cars, this time funding a music video featuring Alesha Dixon (the annoying ‘rapper’ from Misteeq, and recent dancing girl).  The ad will promote the new Ford Focus model, and has been created by the peeps over at Cake. 

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The 8th annual Honda Civic US tour will be headlined by Panic! At The Disco, and take in approximately 45 cities across North America.  In a nice touch that mirrors the Honda earthdreams/green initiatives, $1 from every ticket will go to a fund designated for non-profit, green-friendly tour partners Reverb and Global Inheritance.
A one-of-a-kind Honda […]

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Courtesy of Brands Bands Fans
Suzuki US is another motor brand seeking seeking to increase its appeal to the youth marketing via an underground campaign to promote its Hayabusa bike; Vauxhall did something similar early last year with the UK urban collective, Roll Deep Crew.
The idea is to find new rap talent across 12 cities, adn […]

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Very bizarre.  Honda in America has created an annual Battle of the Bands property, for five years.  Nothing new in the concept you might think.  But I bet you didn’t think it was MARCHING BANDS!!!!  No, didn’t think so.
Honda is also releasing a DVD of last year’s competition leading up the finale (”Stompin’ At the Dome”), […]

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I don’t know about you but the days of spending my lunch hour doing something interesting or relaxing are well gone.  That might be because of where I work, but I’d also like to think it’s because I work hard-ish.  So continuing with it’s Mini Adventure kind of theme, Mini are putting on some activity […]

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