Ketchup

(courtesy of Contagious)
Here’s a review of the recent Mountain Bike World Champs in Scotland, where Nissan were the headline sponsor courtesy of TBWA’s experiential peeps, Stream/ (very nice people they are too.)
“Nissan were the main event sponsor, and you couldn’t look anywhere without seeing red; tents, gondolas, hats, hoardings - heck, you couldn’t even cross […]

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Toyota’s Scion has become the title sponsor of the 2007 SOULFRITO Urban Latin Music Festival, taking place on November 18th in Miami.

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Scion is using a scavenger hunt in Second Life to activate its sponsorship of an event to benefit the Multiple Sclerosis Society.  The goal of the hunt is to increase awareness of MS and to raise funds.
Once registered, players become avatars and receive an MS Fly cape which lets them fly to great heights, along […]

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Volvo is upping the ante with its tie-in to Walt Disney’s highly anticipated movie “Pirates of the Caribbean: At World’s End”, offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold. Only this time, fans won’t be digging for a Volvo SUV—they’ll be swimming for it. Volvo has […]

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ING Renault F1 Team has become the first Formula 1 team to exploit opportunities in Second Life - and I’m guessing this will annoy Vodafone, who probably had big plans for Team Vodafone McLaren Mercedes!
The Second Life activity is designed to reinforce the teams philosophy of openness and approachability, helping to put enthusiasts and non-enthusiasts […]

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Chrylers Jeep Superstores is to continue as the title-sponsor of the internationally acclaimed “Detroit Electronic Music Festival 2007″ for a second year.  The DEMF features 80 acts on four stages in Hart Plaza on the Detroit River in downtown Detroit Memorial Day weekend, May 26-28, 2007.
“Chrysler Jeep Superstores are especially happy to be a major […]

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Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World’s End. The automaker launched a blog at TheHunt07.Spaces.Live.com to start generating buzz around its newest effort, which kicks off in May. The blog began on March 18 prompting fans to return to the site for news. […]

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Here’s some info on how Mini relaunched in Australia, courtesy of the ‘where would we be without it’ Contagious Magazine site.
There has been a shedload of interesting MINI work of late…as others have discovered, it’s not easy to launch a new incarnation of a car that looks remarkably like the old one. Here, the focus […]

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Infront Sports & Media has recruited Korea’s Kia Motors as the official automotive partner of the Chinese men’s and women’s national football teams.
Kia Motors Corporation - part of the Hyundai-Kia Automotive Group – is pursuing an active, global policy of investing in football. It is already a top tier FIFA sponsor, with an agreement which […]

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Just seen this on the ever-excellent Josh Spear site:
“Beginning and ending with the stunning design attributes of the new Audi TT, the TT Movement is a collective of artists that has formed in Australia to join their talents in an exhibition at Sydney’s Museum of Contemporary Art for a one night show in April. The […]

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