Ketchup

(from Rich) 
Talk Talk have come up with a novel way to represent themselves online, as well as doing their bit for charity. They have started ‘The Forever Story‘; an attempt to create the worlds longest online user-generated story which anyone can contribute to by texting in or visiting the site. A few well known authors, […]

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Absolut Vodka has teamed up with Live Earth to ‘leverage the power of film to engage audiences in an effort to solve the climate crisis’.  The marketing campaign will be known as ABSOLUT Global Cooling, and encourages consumers to reduce the effects of global warming by offering simple steps they can implement in their daily […]

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Digital agency Soup is behind a new campaign from Innocent to support sustainable tree planting schemes in rural India and Africa, called Buy One Get One Tree (like that!)When you purchase a Buy One Get One Tree pack you can visit the website to register the pack.  When a pack is registered, Innocent will provide funding to […]

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Haymarket are back with another excellent youth conference - ‘tapping into youth motivations and media consumption behaviours to engage diverse digital youth with dynamic campaigns that build buzz around your brand’ - promising to be a very insightful day with some great speakers from MTV, Penguin, Nike, Carlsberg, Channel 4 and London 2012 amongst other.
The day […]

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Clue is in the title, but Red Bull and Livity (yep, same Livity from Dubplate Drama post) are behind a new website called Flugelbinder, aiming to inspire young people to develop ideas and create a “future full of possibilities”, which has a nice warm feeling about it.
It’s a great idea that recognises that not all […]

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This I like.  Back when Ketchup was an emailed PDF thingy, I covered a series called Dubplate Drama, which is an interactive urban drama series where viewers could vote on how the story progressed.  So it’s nice to see it’s back for a second series, and even better to see that Childline has signed a […]

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Inspired by John Lennon and Yoko Ono’s historic “Bed-Ins for Peace” 38 years ago, Amnesty Internation and Warner Bros. Records will create a series of events featuring a variety of artists at music festivala round the world this summer.  The events will promote the release of “Instant Karma: The Amnesty Internation Campaign to Save Darfur”, […]

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