This is a bit of an exclusive for you, and a very interesting piece of news given the increasing importance of accountability and research/insight into any marketing spend at the moment.
Festival Republic, the UK’s leading festival promoter and organiser of Reading, Leeds, Latitude and Heavenly Planet is working with research and strategy agency Crowd DNA [...]
Entries Tagged as 'Content'
Festival Republic launches bespoke youth research programme
February 13th, 2009 · No Comments
Tags: Content · Digital · Experiential · Industry news · Music · Opinion · Research · Sponsorship, association & endorsement
UK Tribes research site update
January 23rd, 2009 · No Comments
An excellent piece of (very) comprehensive research into youth tribes has been updated, and you should all definately check it out.
Originally created a while back by the-team-that-is-now Crowd DNA on behalf of Channel 4, the UK Tribes website has been updated and reformatted in a new website. I’ll let them explain…
“Concious of the changeable nature [...]
Tags: Content · Digital · Industry news · Opinion · Research · Sponsorship, association & endorsement · Trends
Skins Messenger
January 22nd, 2009 · No Comments
(from Rich)
The third series of teen drama ‘Skins’ is nearly upon us, which means the promotional campaign has gone into overdrive. For the last couple of series the campaigns have always shunned the traditional online media channels and carried out pioneering ‘Word of Mouth’ activity across social networks. This offering has been expanded for [...]
Tags: Content · Digital · Opinion · Social networking · Viral
Bacardi B-Live Share – exciting music distribution model?
January 16th, 2009 · No Comments
So the seeds of the Bacardi and Groove Armada deal last year are seemingly coming to fruition, with a new website host page hinting at whats to come.
More info to come on 20th Jan, but the fetching diagram (lifted straight from the PowerPoint presentation from the looks of it) makes it pretty clear what the [...]
Tags: Alcohol · Content · Digital · Industry news · Music · Opinion · Sponsorship, association & endorsement
Contagious Magazine 2008 Round-up
December 23rd, 2008 · No Comments
For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]
Tags: Alcohol · Content · Experiential · FMCG · Industry news · Luxury · Mobile · Music · Opinion · Research · Social networking · Sponsorship, association & endorsement · Technology · Trends · User-generated content · Viral
Sweet Jesus no… not another unsigned competition – Vodafone & MTV this time…
December 12th, 2008 · No Comments
Just what everyone in the marketing/record industry wanted to hear, and I would suspect even the blimmin’ consumers are sick of ‘em by now – Vodafone and MTV have partnered to launch an unsigned band competition.
So all those bands that missed out on Orange Unsigned have another chance.
It seems that the winner of Vodafone Soundbiths [...]
Tags: Content · Digital · Industry news · Mobile · Music · Sponsorship, association & endorsement · User-generated content
Relentless Energy launches custom software application, ‘The Rev’
November 26th, 2008 · No Comments
I’ve just had an email about a new custom piece of software that has been developed by Relentless Energy drink, called The Rev. Apparantly it takes an audio input and converts it into stunning visuals that are controlled and modified in real-time, and has been created by an agency called Erasmus (not who emailed me [...]
Tags: Content · Digital · Music · Opinion · Technology
The Forever Story
November 17th, 2008 · No Comments
(from Rich)
Talk Talk have come up with a novel way to represent themselves online, as well as doing their bit for charity. They have started ‘The Forever Story‘; an attempt to create the worlds longest online user-generated story which anyone can contribute to by texting in or visiting the site. A few well known authors, [...]
Tags: Charity · Content · Digital · Mobile · Opinion · User-generated content
You’re LiveGuy and I’m a Vodafone winner
November 14th, 2008 · No Comments
I’ve been given a heads-up on some new Vodafone activity launching next week that is pretty interesting and makes you work that little bit harder than most promotions.
Essentially its a mini-tour of UK cities by a guy called LiveGuy. He’ll be posting clues as to his whereabouts across a number of social networking including Facebook [...]
Tags: Content · Digital · Mobile · Opinion · Sponsorship, association & endorsement · Sport · Viral
Sony Ericsson to sponsor the Mobos
September 16th, 2008 · No Comments
In what seems primarily an effort to get more content and credibility for the W910i Walkman handset, Sony Ericsson has been announced as a sponsor of this years Mobo Awards. You may remember that Sony Ericsson recently did a deal with the urban music label, Def Jam.
As part of the deal Mobo will provide exclusive [...]
Tags: Content · Mobile · Music · Opinion · Sponsorship, association & endorsement