Ketchup

(From Rich) 
Stephen King has embraced mobile for the promotion of his new collection of short stories, Just After Sunset. A series of 25 short graphic video episodes of one of the stories, N, have been made specifically for fans to watch on their mobiles. The snippets available on the site here are fantastic, and really […]

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(From Rich) 
Nice bit of promotion around the new Ben Stiller vehicle, Tropic Thunder, scheduled for release in August. A site has popped up bearing the name of Tugg Speedman (the films comedy Tom Cruise - alike main character). The site includes some back story about Tugg including trailers for his previous films, including one with the […]

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Tuborg lager has teamed up with Vice Magazine to run a summer comp to send a Vice reader out on assignment to some UK festivals, with the winner keeping a diary of the experience to go on a blog.
This isn’t a particularly original comp unfortunately; it feels incredibly similar to the Carling Postcard series of […]

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I’ve just read a great article on the Contagious website talking about just how many branded music shows there are on UK TV at the moment.  It’s definately a great thought-provoker if you’re considering a branded music show!

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Endemol UK is following in the recent record industry trend of setting up brand partnership divisions, with the launch of New State, which will work to secure brand partners for TV and digital media content.
It’s kind of surprising this hasn’t happened sooner, but it will be interesting to see how this affects experiential budgets and […]

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