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	<title>Ketchup &#187; Content</title>
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	<link>http://www.clubketchup.com</link>
	<description>If it's entertainment and marketing, it's Ketchup</description>
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		<title>Festival Republic launches bespoke youth research programme</title>
		<link>http://www.clubketchup.com/2009/02/13/festival-republic-launches-bespoke-youth-research-programme/</link>
		<comments>http://www.clubketchup.com/2009/02/13/festival-republic-launches-bespoke-youth-research-programme/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 17:34:20 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/02/13/festival-republic-launches-bespoke-youth-research-programme/</guid>
		<description><![CDATA[This is a bit of an exclusive for you, and a very interesting piece of news given the increasing importance of accountability and research/insight into any marketing spend at the moment.
Festival Republic, the UK&#8217;s leading festival promoter and organiser of Reading, Leeds, Latitude and Heavenly Planet is working with research and strategy agency Crowd DNA [...]]]></description>
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		<title>UK Tribes research site update</title>
		<link>http://www.clubketchup.com/2009/01/23/uk-tribes-research-site-update/</link>
		<comments>http://www.clubketchup.com/2009/01/23/uk-tribes-research-site-update/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 16:56:19 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Opinion]]></category>
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		<category><![CDATA[Sponsorship, association & endorsement]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/01/23/uk-tribes-research-site-update/</guid>
		<description><![CDATA[An excellent piece of (very) comprehensive research into youth tribes has been updated, and you should all definately check it out.
Originally created a while back by the-team-that-is-now Crowd DNA on behalf of Channel 4, the UK Tribes website has been updated and reformatted in a new website.  I&#8217;ll let them explain&#8230;
&#8220;Concious of the changeable nature [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2009/01/23/uk-tribes-research-site-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Skins Messenger</title>
		<link>http://www.clubketchup.com/2009/01/22/skins-messenger/</link>
		<comments>http://www.clubketchup.com/2009/01/22/skins-messenger/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 12:27:33 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/01/22/skins-messenger/</guid>
		<description><![CDATA[(from Rich) 
The third series of teen drama &#8216;Skins&#8217; is nearly upon us, which means the promotional campaign has gone into overdrive. For the last couple of series the campaigns have always shunned the traditional online media channels and carried out pioneering &#8216;Word of Mouth&#8217; activity across social networks. This offering has been expanded for [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2009/01/22/skins-messenger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Bacardi B-Live Share &#8211; exciting music distribution model?</title>
		<link>http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/</link>
		<comments>http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 15:27:29 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2009/01/16/bacardi-b-live-share-exciting-music-distribution-model/</guid>
		<description><![CDATA[So the seeds of the Bacardi and Groove Armada deal last year are seemingly coming to fruition, with a new website host page hinting at whats to come.
More info to come on 20th Jan, but the fetching diagram (lifted straight from the PowerPoint presentation from the looks of it) makes it pretty clear what the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Contagious Magazine 2008 Round-up</title>
		<link>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</link>
		<comments>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 11:46:49 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Social networking]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[User-generated content]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</guid>
		<description><![CDATA[For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of &#8216;this thing of ours&#8217;, as the Mafia would say.  If you aren&#8217;t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]]]></description>
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		<title>Sweet Jesus no&#8230; not another unsigned competition &#8211; Vodafone &amp; MTV this time&#8230;</title>
		<link>http://www.clubketchup.com/2008/12/12/sweet-jesus-no-not-another-unsigned-competition-vodafone-mtv-this-time/</link>
		<comments>http://www.clubketchup.com/2008/12/12/sweet-jesus-no-not-another-unsigned-competition-vodafone-mtv-this-time/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 15:28:51 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Sponsorship, association & endorsement]]></category>
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		<guid isPermaLink="false">http://www.clubketchup.com/2008/12/12/sweet-jesus-no-not-another-unsigned-competition-vodafone-mtv-this-time/</guid>
		<description><![CDATA[Just what everyone in the marketing/record industry wanted to hear, and I would suspect even the blimmin&#8217; consumers are sick of &#8216;em by now &#8211; Vodafone and MTV have partnered to launch an unsigned band competition.
So all those bands that missed out on Orange Unsigned have another chance.
It seems that the winner of Vodafone Soundbiths [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/12/12/sweet-jesus-no-not-another-unsigned-competition-vodafone-mtv-this-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Relentless Energy launches custom software application, &#8216;The Rev&#8217;</title>
		<link>http://www.clubketchup.com/2008/11/26/relentless-energy-launches-custom-software-application-the-rev/</link>
		<comments>http://www.clubketchup.com/2008/11/26/relentless-energy-launches-custom-software-application-the-rev/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 17:39:11 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/11/26/relentless-energy-launches-custom-software-application-the-rev/</guid>
		<description><![CDATA[I&#8217;ve just had an email about a new custom piece of software that has been developed by Relentless Energy drink, called The Rev.  Apparantly it takes an audio input and converts it into stunning visuals that are controlled and modified in real-time, and has been created by an agency called Erasmus (not who emailed me [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/11/26/relentless-energy-launches-custom-software-application-the-rev/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Forever Story</title>
		<link>http://www.clubketchup.com/2008/11/17/the-forever-story/</link>
		<comments>http://www.clubketchup.com/2008/11/17/the-forever-story/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 10:25:05 +0000</pubDate>
		<dc:creator>richardhill</dc:creator>
				<category><![CDATA[Charity]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
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		<guid isPermaLink="false">http://www.clubketchup.com/2008/11/17/the-forever-story/</guid>
		<description><![CDATA[(from Rich) 
Talk Talk have come up with a novel way to represent themselves online, as well as doing their bit for charity. They have started &#8216;The Forever Story&#8216;; an attempt to create the worlds longest online user-generated story which anyone can contribute to by texting in or visiting the site. A few well known authors, [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/11/17/the-forever-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>You&#8217;re LiveGuy and I&#8217;m a Vodafone winner</title>
		<link>http://www.clubketchup.com/2008/11/14/youre-liveguy-and-im-a-vodafone-winner/</link>
		<comments>http://www.clubketchup.com/2008/11/14/youre-liveguy-and-im-a-vodafone-winner/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 14:28:36 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>
		<category><![CDATA[Sport]]></category>
		<category><![CDATA[Viral]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/11/14/youre-liveguy-and-im-a-vodafone-winner/</guid>
		<description><![CDATA[I&#8217;ve been given a heads-up on some new Vodafone activity launching next week that is pretty interesting and makes you work that little bit harder than most promotions.
Essentially its a mini-tour of UK cities by a guy called LiveGuy.  He&#8217;ll be posting clues as to his whereabouts across a number of social networking including Facebook [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/11/14/youre-liveguy-and-im-a-vodafone-winner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Sony Ericsson to sponsor the Mobos</title>
		<link>http://www.clubketchup.com/2008/09/16/sony-ericsson-to-sponsor-the-mobos/</link>
		<comments>http://www.clubketchup.com/2008/09/16/sony-ericsson-to-sponsor-the-mobos/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 10:33:43 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/2008/09/16/sony-ericsson-to-sponsor-the-mobos/</guid>
		<description><![CDATA[In what seems primarily an effort to get more content and credibility for the W910i Walkman handset, Sony Ericsson has been announced as a sponsor of this years Mobo Awards.  You may remember that Sony Ericsson recently did a deal with the urban music label, Def Jam.
As part of the deal Mobo will provide exclusive [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/09/16/sony-ericsson-to-sponsor-the-mobos/feed/</wfw:commentRss>
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