Ketchup

(from Rich)
Fantastic round up of ten brands using social media to market themselves succesfully by the guys over at Mashable. My personal favourite is ‘Blendtec’ on YouTube – who would’ve thought blending an iPhone could increase your sales five fold!

[Read more →]

This is a bit of an exclusive for you, and a very interesting piece of news given the increasing importance of accountability and research/insight into any marketing spend at the moment.
Festival Republic, the UK’s leading festival promoter and organiser of Reading, Leeds, Latitude and Heavenly Planet is working with research and strategy agency Crowd DNA [...]

[Read more →]

An excellent piece of (very) comprehensive research into youth tribes has been updated, and you should all definately check it out.
Originally created a while back by the-team-that-is-now Crowd DNA on behalf of Channel 4, the UK Tribes website has been updated and reformatted in a new website.  I’ll let them explain…
“Concious of the changeable nature [...]

[Read more →]

(from Rich)
The third series of teen drama ‘Skins’ is nearly upon us, which means the promotional campaign has gone into overdrive. For the last couple of series the campaigns have always shunned the traditional online media channels and carried out pioneering ‘Word of Mouth’ activity across social networks. This offering has been expanded for [...]

[Read more →]

(from Rich)
Wow here’s something you don’t see everyday – an opportunity to be Seth Godin’s apprentice for six months over in the big apple.  If your not familiar with Seth Godin, heck out his TED talk here

[Read more →]

So the seeds of the Bacardi and Groove Armada deal last year are seemingly coming to fruition, with a new website host page hinting at whats to come.
More info to come on 20th Jan, but the fetching diagram (lifted straight from the PowerPoint presentation from the looks of it) makes it pretty clear what the [...]

[Read more →]

Just what everyone in the marketing/record industry wanted to hear, and I would suspect even the blimmin’ consumers are sick of ‘em by now – Vodafone and MTV have partnered to launch an unsigned band competition.
So all those bands that missed out on Orange Unsigned have another chance.
It seems that the winner of Vodafone Soundbiths [...]

[Read more →]

I’ve just had an email about a new custom piece of software that has been developed by Relentless Energy drink, called The Rev.  Apparantly it takes an audio input and converts it into stunning visuals that are controlled and modified in real-time, and has been created by an agency called Erasmus (not who emailed me [...]

[Read more →]

(from Rich) 
With expectation at fever pitch for Kanye West’s latest album, ‘808’s And Heartbreaks’, fans were given a little teaser to whet their appetite before release. The ‘Sky High Mixtape’, featuring remixes of tracks old and new, has been streaming exclusively on Imeem for the last few days. Although this is not exactly the new [...]

[Read more →]

(from Rich) 
The new series of teen drama Skins is going to be thrust upon us soon and the fanfare of online activity that usually accompanies it is already underway. Previous series have seen fans getting involved designing logos and composing music for the show (before it was even cool). For series 3 things have been [...]

[Read more →]