Ketchup

(From Rich) 
Nice little viral marketing concept from singer-songwriter Tallulah Rendall. Everyone who was at her last gig was given a vinyl copy of her upcoming single ‘Only You’ with a lovely bit of artwork, a short story and a unique download code. Everyone is encouraged to download the single using the code, but also pass […]

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(From Rich) 
Stephen King has embraced mobile for the promotion of his new collection of short stories, Just After Sunset. A series of 25 short graphic video episodes of one of the stories, N, have been made specifically for fans to watch on their mobiles. The snippets available on the site here are fantastic, and really […]

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(From Rich) 
Now this is a really creepy website for something so innocent as as a milkshake surely. Ah but this is for Frijj, and they want to show that that it is thicker, slower and better than all the rest. They do this by having a hub site that houses some short films, a UGC […]

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(From Rich) 
Nice bit of promotion around the new Ben Stiller vehicle, Tropic Thunder, scheduled for release in August. A site has popped up bearing the name of Tugg Speedman (the films comedy Tom Cruise - alike main character). The site includes some back story about Tugg including trailers for his previous films, including one with the […]

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(From Rich)
Alternate Reality Games (ARG’s) have been around for a bit now but still provide a novel way to promote music. Nine Inch Nails set the tone with ‘Year Zero’, which promoted the album of the same name. It seems now that dance acts are getting in on the act as ‘The White Island’ is […]

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(from Rich) 
Avid MySpace users will have noticed that site has had some major changes over the last couple weeks. Gone is the clunky unsightly interface now replaced with, dare I say it, a more Facebook style look. Tom Anderson everybody’s first friend and MySpace co-founder has revealed that it is just the first change in […]

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(from Rich) 
Channel 4’s new programme ‘Year Dot’ is using digital media and music in its promotion to great effect. The idea of the programme is that everyone has defining years in their life that really changed them and altered their life. The programme follows a group of fifteen young people as they embark on what […]

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Tuborg lager has teamed up with Vice Magazine to run a summer comp to send a Vice reader out on assignment to some UK festivals, with the winner keeping a diary of the experience to go on a blog.
This isn’t a particularly original comp unfortunately; it feels incredibly similar to the Carling Postcard series of […]

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Orange have announced some details around their activity at this years Glastonbury festival.
The ‘Chill and Charge’ tent is back, although I’m slightly confused as they’re trialling a charger that uses kinetic energy generated by dancing to charge the phones.  So not sure if ‘Chill and Charge’ is the best name this time round if that […]

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Endemol UK is following in the recent record industry trend of setting up brand partnership divisions, with the launch of New State, which will work to secure brand partners for TV and digital media content.
It’s kind of surprising this hasn’t happened sooner, but it will be interesting to see how this affects experiential budgets and […]

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