Ketchup

(From Rich)
Alternate Reality Games (ARG’s) have been around for a bit now but still provide a novel way to promote music. Nine Inch Nails set the tone with ‘Year Zero’, which promoted the album of the same name. It seems now that dance acts are getting in on the act as ‘The White Island’ is […]

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(from Rich) 
Avid MySpace users will have noticed that site has had some major changes over the last couple weeks. Gone is the clunky unsightly interface now replaced with, dare I say it, a more Facebook style look. Tom Anderson everybody’s first friend and MySpace co-founder has revealed that it is just the first change in […]

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(from Rich) 
Channel 4’s new programme ‘Year Dot’ is using digital media and music in its promotion to great effect. The idea of the programme is that everyone has defining years in their life that really changed them and altered their life. The programme follows a group of fifteen young people as they embark on what […]

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Tuborg lager has teamed up with Vice Magazine to run a summer comp to send a Vice reader out on assignment to some UK festivals, with the winner keeping a diary of the experience to go on a blog.
This isn’t a particularly original comp unfortunately; it feels incredibly similar to the Carling Postcard series of […]

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Orange have announced some details around their activity at this years Glastonbury festival.
The ‘Chill and Charge’ tent is back, although I’m slightly confused as they’re trialling a charger that uses kinetic energy generated by dancing to charge the phones.  So not sure if ‘Chill and Charge’ is the best name this time round if that […]

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Endemol UK is following in the recent record industry trend of setting up brand partnership divisions, with the launch of New State, which will work to secure brand partners for TV and digital media content.
It’s kind of surprising this hasn’t happened sooner, but it will be interesting to see how this affects experiential budgets and […]

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(From Rich) 
Irreverent Channel 4 offshoot, E4, have re-launched their website here. A heavy UGC element has been added urging users to upload pictures and videos of themselves practicing general buffoonery, such as ‘Shaking Your Face’! A load of video content has been added as well, spanning classic E4 to upcoming shows and general silly videos […]

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(From Rich)
Remember when the web used to be all boring homepages and newsgroups? Well that was before the birth of ’social media’ and worldwide communications agency Universal McCann have created a lovely research report covering all things social media.
The report covers the rise and spread of social media and its impact across the globe. […]

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(From Rich) 
Coldplay and indie scenesters CSS have both given away a free track to promote their upcoming albums. Coldplay have given away ‘Violet’ on their site, and CSS have given away, the slightly more ominously titled, ‘Rat is Dead (Rage)’ here. It seems to be the staple now with every band giving away free downloads, […]

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(from Rich)
This Is Fake DIY, the popular music site, was the official online partner for last weekend’s Camden Crawl. This meant readers were treated to live updates from the event itself and, it became the main destination for all things Camden Crawl. 
Another interesting promotion that came out of the weekend was with online download store […]

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