Ketchup

(from Rich)
This Is Fake DIY, the popular music site, was the official online partner for last weekend’s Camden Crawl. This meant readers were treated to live updates from the event itself and, it became the main destination for all things Camden Crawl. 
Another interesting promotion that came out of the weekend was with online download store […]

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(from Rich)
Instead of wasting time on MySpace or Bebo, Radiohead have gone and made their own social network; Waste Central. Like any social network you can write a blog, customise your page, upload photos and videos and generally hang out. Although relatively young the site already has around 8,000 registered users, and a bunch of […]

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(from Rich) 
Following on from ‘Hollyoke’, where fans were asked to sing along to some (dubious) tracks, the guys at Hollyoaks are now surrendering scriptwriting privileges to one lucky fan for an episode. The initiative is all part of Channel 4’s new talent month, which aims to scout out new creative talent. All info about the […]

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(from Rich) 
Radiohead have gone and done it again, not content with turning the music industry on its head they have now given fans the opportunity to remix their latest single, Nude. The way it works is that fans download the five ’stems’ of the track; bass, drums, strings, voice and guitar from itunes, and then […]

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(from Rich) 
First we had ‘LonelyGirl15′ then we had ‘Kate Modern’, now we have the latest online teen drama, ‘Sofia’s Diary’. It’s the latest attempt to try and communicate with the teen audiences, who are increasingly spending time online rather than in front of the TV. 
The premise of the project is that the lead character, Sofia, […]

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(from Rich) 
The BBC has created this lovely little site to promote the (slightly) controversial ‘White Season’. The idea is to create a sort of UGC social commentary and visualise it. To do this anyone can leave their opinion on the site, these are then grouped into categories; caring, anger, fear, hurt, confusion and happiness and represented by some nice design […]

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(from Rich) 
I’ve been really interested in the latest Nokia campaign, urging us all to ‘meet our city’. The idea is to upload a picture of a person special to you, in London, and write a simple phrase about them. The picture and description then sit on the main site and will potentially be showcased in […]

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(from Rich) 
Well for my first post I thought I would kick off with a nice slice of research from the digital side of things. US agency Avenue A/Razorfish released their Digital Outlook Report for 2008 at the tail end of last month. The report lays out the digital landscape for the coming year, and where we should […]

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Mercedes-Benz has the latest edition of its Mixed Tape series available to download, and have added something new to the mix.
The Mixed Tape Music Magazine is an online TV show featuring stuff from around the world - although I haven’t got a clue what kind of stuff it will be.

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The vodka-hip hop connection continues, with the Smirnoff Signature Mix Series campaign, which sees the brand pairing three old school rappers with current producers, to create new versions of iconic tracks.  And a drink.
Each song will have a drink dedicated to it, which is great as long as you like vodka.  Not sure if ANYONE […]

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