Another (drinks) brand enters the comedy market, with Grolsch sponsoring the E4 Udderbelly venue at the Edinburgh Fringe Festival.
Read the article here (courtesy of Brand Republic)
Entries Tagged as 'Experiential'
Grolsch sponsoring comedy at Edinburgh Fringe Festival
August 15th, 2008 · No Comments
Tags: Alcohol · Experiential · Sponsorship, association & endorsement
Pimm’s SummerFest comedy festival - update
July 31st, 2008 · No Comments
So further to my last post, the Pimm’s SummerFest comedy event is looking rather spiffing (that’s some old school English right there!)
With what must be one of the best comedy line-ups, the whole experience is going to be enhanced by the venue. If you haven’t been there already, it’s an incredible open sided venue in […]
Tags: Alcohol · Experiential · Sponsorship, association & endorsement · Opinion
The O2 Dublin - O2 extends naming rights strategy
July 7th, 2008 · No Comments
Heard of The Point Theatre in Dublin’s Docklands district? Doesn’t matter if you have cos its called The O2 now, when it re-opens its doors in December this year. The O2 Dublin is going to be another concert venue development with a capacity of 13,000 but this time O2 has partnered with Live Nation - […]
Tags: Experiential · Mobile · Music · Sponsorship, association & endorsement · Opinion · Industry news
Kopparberg cider launches UK music strategy
July 1st, 2008 · No Comments
Hot on the heels of Gaymers cider comes Swedish brand Kopparberg, another cider brand hoping to exploit the still buoyant UK cider market with targeted festival activity within a wider music marketing strategy.
The “One Big Tree” experiential concept will be present at both Camp Bestival and Connect, and centres around the Kopparberg Tree. During the day […]
Tags: Alcohol · Experiential · Music · Sponsorship, association & endorsement · Opinion · Industry news
San Miguel Hidden Depths
June 12th, 2008 · No Comments
The onslaught of beer and music continues with no let up, despite the fact that I’m even less likely to be able to afford to buy a house this year thanks to the bleeding credit crunch - actually, hold that - what better way to drown my sorrows than with a pint of San Miguel…..
So, […]
Tags: Alcohol · Experiential · Music · Sponsorship, association & endorsement · Opinion
Tuborg presents Tales From The Mud
June 12th, 2008 · No Comments
Tuborg lager has teamed up with Vice Magazine to run a summer comp to send a Vice reader out on assignment to some UK festivals, with the winner keeping a diary of the experience to go on a blog.
This isn’t a particularly original comp unfortunately; it feels incredibly similar to the Carling Postcard series of […]
Tags: Alcohol · Digital · Experiential · Music · Sponsorship, association & endorsement · User-generated content · Opinion · Content
Pimm’s Summerfest - new London comedy festival
June 6th, 2008 · No Comments
Following recent brand interest in comedy, London is set to have a new comedy event this year courtesy of Pimm’s, that most-English of drinks!
Pimm’s Summerfest will be taking place over five evenings at the end of August in Holland Park, London - a venue that usually hosts opera events, and is therefore pretty impressive.
In terms of […]
Tags: Alcohol · Experiential · Sponsorship, association & endorsement · Opinion
Subway Picnic Rocks - new brand ‘festival’
June 4th, 2008 · No Comments
The summer of 2008 will see another addition to the branded one-day ‘festivals’ taking place in London. Alongside Innocent and Ben & Jerries comes the Subway Picnic Rocks event, taking place on Clapham Common on 5th July.
The line-up includes The Holloways, The Metros and Amy MacDonald and with tickets priced £14.50 I’m sure it won’t […]
Tags: Experiential · FMCG · Music · Sponsorship, association & endorsement · Opinion
Guitar Hero to tour festival scene
May 28th, 2008 · No Comments
I have it on good authority that Guitar Hero are going to be doing some festival activity this summer with a long-term view, which is kind of good timing what with the recent launch of MTV’s Rock Band, which is also perfect festival-fodder. And in related news, Guitar Hero is launching multi-instrument support for the […]
Tags: Experiential · Music · Sponsorship, association & endorsement · Gaming · Opinion · Industry news
Xfm’s All Day Breakfast vs. Carling Live 24
May 23rd, 2008 · No Comments
Xfm are planning to put on and broadcast a number of gigs within a 24 hour period, to be called Xfm’s All Day Breakfast. Which is a great idea.
BUT it does smack ever-so-slightly of Carling’s Live 24 events way back in 2006. Which as a marketeer does make me think slightly less of Xfm for […]
Tags: Experiential · Music · Sponsorship, association & endorsement · Opinion