Ketchup

This is a bit of an exclusive for you, and a very interesting piece of news given the increasing importance of accountability and research/insight into any marketing spend at the moment.
Festival Republic, the UK’s leading festival promoter and organiser of Reading, Leeds, Latitude and Heavenly Planet is working with research and strategy agency Crowd DNA [...]

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For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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Ok, hands up – I didn’t even know that there was such an event due to take place, but the first US Samsung Mobile Musink Music & Tattoo Festival (catch, eh!) has been cancelled due to the “current economic climate”.  Which is interesting, given there is a title sponsorship deal obviously in place.  My guess [...]

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Here’s a very interesting article looking at the latest goddamn-i-love-it Red Bull Music Academy programme that took place in Barcelona.  Interesting as its not a ‘brand/marketing’ source, but picks up nicely on the subdued nature of Red Bull’s brand presence.
C’mon guys, let me come to the next one, I’ve got a hot little line in nursery [...]

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(from Design Week)
O2 is to hand the branding and interiors work resulting from its tie-up with Academy Music Group to its incumbent creative group VCCP without a pitch.

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I had an email from a regular reader of Ketchup asking if he could write a piece about the O2 deal with the Academy Music Group.  That reader is a Mr Tim Pearson, who is probably one of the best qualified people to comment on the deal.  Why?  Well, he had a massive role to [...]

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Here’s an interesting insight into sponsorship of the MTV Europe Awards.

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Just come across this piece of news about Becks becoming Official Beer Partner of MTV Europe Awards.

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I went to see the ever-excellent Metallica at the O2 on Monday night, and since my last visit (The Spice Girls…erm….) InBev have installed some nice branded Beck’s Vier bars, which I did notice as a) they look pretty good, but also because a fairly senior person at InBev told me not so long ago [...]

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I came across this website on the Vice site promoting a Tiger Beer event, called Night of the Tiger.  Looks like a fairly generic beer-sponsored music event with a free-ticket-if-you-give-us-your-details system.
Like the stereotyping going on as well with the ladyboy references…very progressive!

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