Ketchup

Now this isn’t really Ketchup-material in the strictest sense, but I want to include it anyway as an example of an odd sponsorship.
All Saints, the ‘underground rock ‘n’ roll’ fashion brand is to sponsor the AT&T Williams Formula 1 team, and will have its logo on the cars and in the team environment.
I’m a bit […]

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O2 is launching a mobile video magazine called Fashion Flix, to be targeted at women between 18 and 34 with a passion for shopping.  Lucky my girlfriend is on Orange then!!!!!
Taking the form of a 2min weekly show, Fashion Flix will alternate between ‘Star Steal’, with a focus on how to dres like a particular […]

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Courtesy of Contagious
This is a nice idea from K Swiss, incorporating an element of customisation into the experience to promote free running.

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Following the very successful launch campaign for Skins, E4 is doing it again, with the Skins 2 Creative Challenge, to promote the second series of a show that has made me realise I’m not ‘youth’ anymore.
The challenge this time around is much wider than before; create something based around Skins and then promote it.  Create […]

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Courtesy of PSFK.
Here’s a nice idea that really taps into the mindset and belief system of the brands consumers.
To protest the fact that there are four “fascist” ski resorts in the US that still don’t allow snowboarding, Jake Burton, the owner of snowboard brand Burton, has launched the “Poach for Freedom” challenge, encouraging snowboarders to […]

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Courtesy of Adverblog.
This is really really cool.  adidas in Australia have teamed up with the ever-excellent Vice to create an online pixel graphics game which enables you to create and promote an entire music festival - the adidas Original Festival.  From booking the venue, support and headline acts, sorting the after-party and then promoting the […]

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I came across this pretty cool website from Uniqlo, which you should all know by now is about Japanese design sensibilities and simple clothes.

The site allows users from around the world to interact on the same grid of Uniqlo logos, creating a mosaic similar to those used on the retail shopping bags and in the […]

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Samsung is using its endorsement deal with Girls Aloud to position its Purple phone as “the fashion and music accessory for autumn”.  The handset will feature tracks from the band’s new album and wallpaper featuring photos of the girls.

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Nike has launched it’s excellent iD proposition in the flagship London Nike Town store, hoping to “change the face” of the high street.The studio is set across two floors, with the exclusive “appointment only” service running on the second floor, which of course is the real aspiration for most of the kids shopping there.
I love the […]

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Dizzee Rascal is one of the artists performing at a Nike+ Supersonic event tomorrow night in Finsbury Park.  Nike is inviting young active Londoners to push their pace through the sound barrier at a series of time-trial events, culminating in an invite-only gig on 17th November.
The fastest 1,000 from the time trials will take part […]

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