Ketchup

Biore Skincare has used a very established method for getting mass samples to a target market, via sponsorsing a 10-date tour.  Interestingly though, instead of using a huge star, which would guarantee the numbers and association kudos, Biore is using an ‘emerging artist’ to reflect the discovery of amazing skin that consumers can experience when using […]

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(courtesy of Contagious)
To celebrate the launch of MySims, EA Games have commissioned four of the UK’s hottest fashion designers to create items for a capusle collection.  The range of quirky and colourful products have apparantently been inspired by the manga style graphics and candy-coloured workd of MySims to reflect the games principles of customisation and creativity, […]

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Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony’s BRAVIA brand.
The Colour Rooms are two temporary, multi-use event spaces in excess of 5000 sq ft, located in London (54 Holywell Lane, Shoreditch) and Berlin.  Both provide a sophisticated […]

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I spotted a flyer for the UK B-Boy Championships in a recent Don’t Panic pack, and am rather taken with the use of the Sony Ericsson roundel to say “I Love Breakin’” - check the shot below to see what I mean.  Just looks cute.

Anyway, its funny to see what is essentially one of the […]

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Following on from some of my favourite tv ads, Hewlett-Packard are continuing down the road of hiring big name celebs to endorse their products.  Gwen Stefani will be joined by snowboard maker Jake Burton and graphic designer Paula Scher, and they’ll be portrayed as “achievers” with the tagline “what do you have to say?” designed […]

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Following on from the Hennessy Artistry US tour last year, the luxury brand is once again using urban artists with its latest campaign, ‘Flaunt Your Taste’.  Pharrell Williams will write the music for, and star in, a range of videos and print advertising that should increase presence in the “urban metro market” (????)
“The insight we […]

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To celebrate the concept of Body Renewel, Evian have linked with Nick Knight’s art and fashion broadcasting company SHOWstudio to devise a fun, interactive video installation that allows visitors to the exhibit to become part of one big replenishing body.  Fusing the latest interactive technology and contemporary modes of user generated content with self-portraiture and […]

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Courtesy of Electronic Beats (which, incidentally, is an excellent site I’m sure I’ve mentioned before, sponsored by T-Mobile):
“After organizing an innovative music event in Bochum, Germany, Nokia now took their event series to the next level.  During the Berlin Fashion Week in July, fashion enthusiasts were invitied to the impressive Postfuhramt in Berlin’s still vibrant […]

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This is how to do branded vehicles…mixing an actual sales strategy for a new range with street credibility.

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Adidas has launched a new music promotion to tie Major League Spccer teams tolocal artists who will create anthems for the respective squads.
Adidas, EVB and Rock River Music have selected 13 bands in local cities to the League, from a range of music genres, to compose and record theme songs for each team.The promotion, called […]

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