Ketchup

For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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Here’s a very interesting article looking at the latest goddamn-i-love-it Red Bull Music Academy programme that took place in Barcelona.  Interesting as its not a ‘brand/marketing’ source, but picks up nicely on the subdued nature of Red Bull’s brand presence.
C’mon guys, let me come to the next one, I’ve got a hot little line in nursery [...]

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Relentless continue to under-exploit another music tour, this time the ‘No Half Measures’ tour, featuring The Holloways and a number of bands I haven’t heard of, in association with DF Concerts (think T in the Park and Connect).
Again there is no mention (that I can find) on the website, and seems another badging exercise only [...]

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The summer of 2008 will see another addition to the branded one-day ‘festivals’ taking place in London.  Alongside Innocent and Ben & Jerries comes the Subway Picnic Rocks event, taking place on Clapham Common on 5th July.
The line-up includes The Holloways, The Metros and Amy MacDonald and with tickets priced £14.50 I’m sure it won’t [...]

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So with the rise of record labels increasing interest in brands, are we seeing ‘retaliation’ from the brands themselves?  Red Bull are reported to be the latest brand making inroads into the record industry, although in a slightly more aggressive manner than Starbucks.

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The majority of the value in this activity has probably already been realised by Dr Pepper, after challenging Axl Rose to get the new GNR album out before the end of the year.  If the album does get released in time, then Dr Pepper will give every single person in the US a free can of [...]

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Relentless Energy Drink are the headline sponsor of the Kerrang Relentless Energy Drink Tour 2008, which takes in around 13 UK cities until 8th Feb.
For me the brand fit is pretty spot on, with the ‘No Half Measures’ ethos of the brand certainly applying to a lot of Kerrang readers.
But it all seems like a [...]

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Relentless has a little competition when it comes to headline tours (although in a different country), with the news that Rockstar Energy Drink is signed up as the title sponsor of The Rockstar Energy Mayhem Festival. 
A new hard music festival touring 30 amphitheaters across North America, The Rockstar Energy Mayhem Festival has been created by [...]

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Red Bull are putting on a new monthly night in London at the Cargo nightclub, working with ex-Giles Peterson radio producer Karen P, who also works on the excellent Red Bull Music Academy programme.
The night will be recorded for Red Bull Music Academy Radio, and feature some of the talent to have passed through the [...]

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Rock Star Energy Drink is behind a US hardcore music tour, Taste of Chaos, which is in a similar vein to the Vans Warped Tour.  Not much to say on this one really; it’s a very simple badging exercise but the fit is right and it should help them develop a right to be in music, [...]

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