Ketchup

The summer of 2008 will see another addition to the branded one-day ‘festivals’ taking place in London.  Alongside Innocent and Ben & Jerries comes the Subway Picnic Rocks event, taking place on Clapham Common on 5th July.
The line-up includes The Holloways, The Metros and Amy MacDonald and with tickets priced £14.50 I’m sure it won’t […]

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So with the rise of record labels increasing interest in brands, are we seeing ‘retaliation’ from the brands themselves?  Red Bull are reported to be the latest brand making inroads into the record industry, although in a slightly more aggressive manner than Starbucks.
Word is that they are setting up their own recording studio and work […]

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The majority of the value in this activity has probably already been realised by Dr Pepper, after challenging Axl Rose to get the new GNR album out before the end of the year.  If the album does get released in time, then Dr Pepper will give every single person in the US a free can of […]

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Relentless Energy Drink are the headline sponsor of the Kerrang Relentless Energy Drink Tour 2008, which takes in around 13 UK cities until 8th Feb.
For me the brand fit is pretty spot on, with the ‘No Half Measures’ ethos of the brand certainly applying to a lot of Kerrang readers.
But it all seems like a […]

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Relentless has a little competition when it comes to headline tours (although in a different country), with the news that Rockstar Energy Drink is signed up as the title sponsor of The Rockstar Energy Mayhem Festival. 
A new hard music festival touring 30 amphitheaters across North America, The Rockstar Energy Mayhem Festival has been created by […]

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Red Bull are putting on a new monthly night in London at the Cargo nightclub, working with ex-Giles Peterson radio producer Karen P, who also works on the excellent Red Bull Music Academy programme.
The night will be recorded for Red Bull Music Academy Radio, and feature some of the talent to have passed through the […]

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Rock Star Energy Drink is behind a US hardcore music tour, Taste of Chaos, which is in a similar vein to the Vans Warped Tour.  Not much to say on this one really; it’s a very simple badging exercise but the fit is right and it should help them develop a right to be in music, […]

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Red Bull is launching a short-story contest, with the winning entry to be made into the next television advert for the energy brand, with a £500k campaign.
The competition aims to build on the existing cartoon advertising, and will try and spur people on to communicate with the brand by submitting witty short stories based on […]

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Digital agency Soup is behind a new campaign from Innocent to support sustainable tree planting schemes in rural India and Africa, called Buy One Get One Tree (like that!)When you purchase a Buy One Get One Tree pack you can visit the website to register the pack.  When a pack is registered, Innocent will provide funding to […]

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Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony’s BRAVIA brand.
The Colour Rooms are two temporary, multi-use event spaces in excess of 5000 sq ft, located in London (54 Holywell Lane, Shoreditch) and Berlin.  Both provide a sophisticated […]

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