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Entries Tagged as 'FMCG'

Sony BRAVIA - Colour Rooms project

October 1st, 2007 · No Comments

Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony’s BRAVIA brand.
The Colour Rooms are two temporary, multi-use event spaces in excess of 5000 sq ft, located in London (54 Holywell Lane, Shoreditch) and Berlin.  Both provide a sophisticated […]

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Tags: Experiential · Fashion · FMCG · Technology · Trends · Art · Luxury

Mountain Dew to title sponsor The AST Winter Dew Tour

October 1st, 2007 · No Comments

The AST (Action Sports Tour) has announced the expansion of a winter action sports series with Mountain Dew taking title sponsorship.  The AST Winter Dew Tour is set to launch with a series of three events beginning in December 2008 and continuing into January and February 2009, and featuring both freeskiing and snowboarding.
Owned by NBC […]

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Tags: Experiential · FMCG · Music · Sponsorship, association & endorsement · Gaming · Sport

Coke Music Discovery Sessions

October 1st, 2007 · No Comments

(courtesy of Contagious)
Coca Cola are still struggling with music programmes, after several different attempts, and the latest idea is the Coke Music Discovery Sessions, which in a unique and original idea features a line up talent from different styles of music performing in unusual places across Europe.  Vodafone TBA anyone?
The first gig will take place […]

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Tags: Digital · Experiential · FMCG · Sponsorship, association & endorsement · Opinion · Trends

Hewlett-Packard continues celeb endorsement campaign

October 1st, 2007 · No Comments

Following on from some of my favourite tv ads, Hewlett-Packard are continuing down the road of hiring big name celebs to endorse their products.  Gwen Stefani will be joined by snowboard maker Jake Burton and graphic designer Paula Scher, and they’ll be portrayed as “achievers” with the tagline “what do you have to say?” designed […]

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Tags: Digital · Fashion · FMCG · Sponsorship, association & endorsement · Technology · Opinion

Doritos partners with Missy Elliot in US

October 1st, 2007 · No Comments

Missy Elliot has been brought in by Doritos to promote a new product called Doritos Collision, playing on Missy’s mash-up style of music called “collisions” which matches the products offering.
The campaign has an interactive element to it, with a website where people can listen to some of Missy’s music and then customise their own tracks with […]

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Tags: Digital · FMCG · Music · Sponsorship, association & endorsement · User-generated content

Evian Body Renewel interactive video installation

September 7th, 2007 · No Comments

To celebrate the concept of Body Renewel, Evian have linked with Nick Knight’s art and fashion broadcasting company SHOWstudio to devise a fun, interactive video installation that allows visitors to the exhibit to become part of one big replenishing body.  Fusing the latest interactive technology and contemporary modes of user generated content with self-portraiture and […]

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Tags: Experiential · Fashion · FMCG · Sponsorship, association & endorsement · User-generated content

Starburst US to sponsor Six Flags concerts

June 7th, 2007 · No Comments

Starburst in the US has signed as title sponsor of a concert series at the Six Flags theme parks across the summer, to be called the Starburst Thursday Night Summer Concert Series.  Performers will include Ne-Yo and Cheyenne.
Six Flags will set up Startburst VIP seating at each concert; park visitors can get in by showing […]

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Tags: Experiential · FMCG · Music · Sponsorship, association & endorsement · Opinion

Rizla Invisible Players

May 24th, 2007 · No Comments

Rizla is continuing it’s ‘Inspired by…’ programme with the the Rizla Invisible Players (whic is a bit of an underground supergroup comprised of the amazing Greg Wilson, Don Letts, Andy Votel and Peter Fowler).  Check the MySpace page for more info.

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Tags: FMCG · Music · Sponsorship, association & endorsement

Child Trends conference

May 11th, 2007 · No Comments

With the current hot debate about Innocent and McDonalds, here’s a very timely conference from Haymarket (Marketing, Brand Republic etc.)
Featuring speakers from McDonalds, Disney Store Europe, The Advertising Association, amongst others, this one-day conference will take a look at some of the key issues surrounding what is such a sensitive topic.
For detailed information on the day […]

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Tags: FMCG

M&M’s My Treasured Moments challenge

May 11th, 2007 · No Comments

M&M’S has put a price tag on the silent treatment: $31,000.  That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s.
The contest, called My Treasured Moments: Connecting and Communicating with My M&M’S, challenges one couple to swear off speaking to each other and use only […]

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Tags: Digital · FMCG