Ketchup

With the current hot debate about Innocent and McDonalds, here’s a very timely conference from Haymarket (Marketing, Brand Republic etc.)
Featuring speakers from McDonalds, Disney Store Europe, The Advertising Association, amongst others, this one-day conference will take a look at some of the key issues surrounding what is such a sensitive topic.
For detailed information on the day […]

[Read more →]

M&M’S has put a price tag on the silent treatment: $31,000.  That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s.
The contest, called My Treasured Moments: Connecting and Communicating with My M&M’S, challenges one couple to swear off speaking to each other and use only […]

[Read more →]

As part of his 3121 album blitz, Prince is launching a perfume called 3121 in July, which will be “a kaleidoscope of rich florals…Xquisite, Mysterious, Xotic.”  Sounds like a night out in Croydon!

[Read more →]

Kraft foods is sponsoring a store in Second Life, called Phil’s Supermarket.  The supermarket will only stock Kraft brands, and will feature links to Krafts own websites for nutrition etc, as well as online forums for Second Life residents to chat with Kraft Kitchen experts.
The supermarket opens with simultaneous online and real-world ribbon cuttings with […]

[Read more →]

You’ve probably all seen the news that Glastonbury is to provide free toilet paper for festival-goers, and it turns out that the brand behind the gesture is Nouvelle.
Exactly, who?  Never heard of them.  Now call me old fashioned, but I’m partial to a particular brand of toilet paper (except at the end of the month […]

[Read more →]

Radio 1 has confirmed it has banned a song that had been played by two of its specialist DJs after it emerged the track had been commissioned by an advertising agency to promote a new brand of hair gel.
The electro track, by Shocka featuring Honeyshot, was called ‘Style, Attract, Play’, and had featured on Radio […]

[Read more →]

If any of you attended Fruitstock last year, you will no doubt like me have been disgusted at the sheer number of ‘little people’ that overan the event last year.  Bloody thousands of them, with their mums and dads from Clapham looking all smug as ‘little Donovan’ threw sticks at me.
So its with interest that […]

[Read more →]

Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.
In a partnership with MTV, and Epic recording artist Cartel, people will get the chance to watch for 23 days as the band make its new album while sealed inside a “huge transparent bubble,” the […]

[Read more →]

Following its recent massively successful Superbowl activity, Doritos has put creative control once again into the hands of its consumers. 
This time, Doritos has launched the Fight for the Flavor campaign that lets people vote for two new chip flavors. 
The contest is in full swing starting on May 25th at SnackStrongProductions.com. 
The two flavors, Doritos Smokin’ Cheddar […]

[Read more →]

Gillette will be debuting a reality TV show this summer tied to its sponsorship of six NASCAR drivers. The series, called Fast Cars and Superstars-The Gillette Young Guns Celebrity Race, will feature the drivers and 12 celebrities. 
Six one-half hour episodes will show the Young Guns training the celebrities on what it takes to drive a racecar. […]

[Read more →]