Ketchup

I have it on good authority that Guitar Hero are going to be doing some festival activity this summer with a long-term view, which is kind of good timing what with the recent launch of MTV’s Rock Band, which is also perfect festival-fodder.  And in related news, Guitar Hero is launching multi-instrument support for the […]

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Courtesy of Adverblog.
This is really really cool.  adidas in Australia have teamed up with the ever-excellent Vice to create an online pixel graphics game which enables you to create and promote an entire music festival - the adidas Original Festival.  From booking the venue, support and headline acts, sorting the after-party and then promoting the […]

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I really like this. 
Nintendo is promoting the Wii game ’Big Brain Academy’ via a TV-style game show to find Britain’s brainiest family in shopping centres around the UK, created by BD-Ntwk.
The campaign brings to life the excellent strategy of targeting people that aren’t traditional gamers which has seen Nintendo double it’s profits.  Families can register online to […]

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(courtesy of Contagious)
To celebrate the launch of MySims, EA Games have commissioned four of the UK’s hottest fashion designers to create items for a capusle collection.  The range of quirky and colourful products have apparantently been inspired by the manga style graphics and candy-coloured workd of MySims to reflect the games principles of customisation and creativity, […]

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The AST (Action Sports Tour) has announced the expansion of a winter action sports series with Mountain Dew taking title sponsorship.  The AST Winter Dew Tour is set to launch with a series of three events beginning in December 2008 and continuing into January and February 2009, and featuring both freeskiing and snowboarding.
Owned by NBC […]

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This courtesy of thecoolhunter.
In Italy, Nintendo are promoting the availability of classic 80’s games on the Wii with this very cool campaign.  Each sticky-note has a message on the back inviting the recipient to relive the 80’s courtesy of the Wii.

Very cool.

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Old Spice has signed as the presenting sponsor of this years American AND 1 Mix Tape Tour, the original street basketball entertainment tour featuring the worlds best playground players.
As presenting sponsor, Old Spice will have a prominent presence across marketing comms, the ESPN show ‘Streetball: The AND 1 Mix Tape Tour presented by Old Spice’ […]

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Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. The company is teaming up with the New York Television Festival to host a contest seeking user-generated content for Xbox Live, in which consumers create a comedy pilot that could be made into […]

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Sony Computer Entertainment America (SCEA) has announced it’s teaming with action sports getaway hotspot Woodward Camp for the fourth annual PlayStation AM JAM tour, demonstrating the company’s continued commitment to kids and action sports.
PlayStation AM JAM is a skateboarding, BMX biking and inline skating event for talented kids that takes place in cities across the […]

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How funny is this!!!! Although, not at all, if you work for PS3!  Again, courtesy of Josh Spear:
“A little tip from France led me to this photo on French blog Fubiz, which shows Xbox 360 crashing the recent PS3 launch party in front of the Eiffel Tower by skippering a barge dawning a huge, illuminated […]

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