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Entries Tagged as 'Gaming'

Electronic Arts & Lily Allen in “Simlish” contest

March 20th, 2007 · No Comments

Electronic Arts has announced The Sims™ 2 Seasons Simlish Contest, an online music competition that unites singing sensation Lily Allen, aspiring singers and video game players from around the world. This groundbreaking contest invites would-be superstars to record their own version of Lily Allen’s hit single, “Smile,” at EA’s online music community, SingShot.

Fans are expected […]

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Tags: Music · Sponsorship, association & endorsement · Gaming

Xbox Soundtracks

March 4th, 2007 · No Comments

Microsoft’s Xbox Soundtracks is an initiative that aims to find new artists inspired by gaming to create music.
As part of the deal, Xbox is working with Scissor Sisters to release an exclusive reworking of a version of their track She’s My Man.
The Xbox Soundtracks strategy focuses on creating music inspired by next-generation games on the […]

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Tags: Music · Gaming

Electronic Arts (EA) signs deal with iTunes to launch back catalogue of games soundtracks as downloads.

March 4th, 2007 · No Comments

Electronic Arts (EA) has signed a deal with iTunes to launch its back catalogue of games soundtracks as downloads. The songs are available in the US from this week and will launch in Europe later this year.
The games company will now offer every song that is included in a game as a download and will […]

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Tags: Music · Sponsorship, association & endorsement · Gaming

Toyota Scion website - so so cool

March 3rd, 2007 · No Comments

Here is one of the only websites that I’ve felt compelled to explore, and actually left with a smile on my face, positive feelings toward the brand and a nagging feeling that I’ll actually revisit!!!  It’s worth mentioning that this screenshot is just one of about 6 crazy landscapes that are filled with games, animations […]

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Tags: Automotive · Digital · Gaming · Opinion

NSPCC & Habbo Hotel

March 3rd, 2007 · No Comments

The NSPCC is set to base itself on Habbo.co.uk, the virtual youth community, in a bid to increase awareness of its anti-bullying campaign and encourage teens to confide in Childline.
To push the free helpline, the NSPCC will sponsor the Zen Garden, a branded space in the Habbo Hotel, designed as a calm space within its […]

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Tags: Digital · Social networking · Sponsorship, association & endorsement · Gaming

FeedYourPSP

March 3rd, 2007 · No Comments

FeedYourPSP is a brand new online magazine created for download directly to a PSP. The site is dedicated to providing PSP users with exclusive content which they can download and watch on the go.
Regularly updated the site will feature everything from celebrity interviews to short films, from learning how to play ‘Urban Croquet’ to going […]

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Tags: Digital · Music · Technology · Gaming

Mercedes-Benz Mixed Tape gig in Second Life

February 15th, 2007 · 1 Comment

Mercedes are continuing their Mixed Tape activity with a gig in Second Life.  Key points to this for me is the ‘exclusivity’ of promo-ing the next installment of the CD a week before its released, and giving a free exclusive racing outfit for avatars - something that could well be auctioned off in eBay for enthusiasts.
“Join […]

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Tags: Automotive · Digital · Experiential · Second Life · Gaming · Opinion

Perplex City - alternate reality game winner lands £100k

February 14th, 2007 · No Comments

One of the very first cool interactive game thingy’s that I saw back when I started doing Ketchup was an intriguing game called Perplex City.  Real life clues played out in an alternate reality, leading to a real life prize (phew!)
So it was with great interest I came across an article on the BBC website announcing […]

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Tags: Digital · Experiential · Technology · Gaming · Opinion

Sony Computer Entertainment - new PSP deals + the PS3 ‘12′

February 1st, 2007 · No Comments

Sony Computer Entertainment Europe (SCEE) is moving to counter the poor performance of the PSP by announcing several deals with software companies and ISPs, with Yahoo! being mooted as a possibility.
It is also gearing up for the push behind the PS3 by appointing 12 individuals and organisations to help them communicate the PS3’s appeal.
This hallowed […]

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Tags: Experiential · Fashion · Music · Sponsorship, association & endorsement · Technology · User-generated content · Viral · Gaming · Opinion · Art

Yahoo! interactive “The Apprentice” promotion

January 25th, 2007 · No Comments

Yahoo! is rolling out a new contest linked to the newest season of The Apprentice, giving viewers a chance to predict answers to upcoming shows for a chance to win prizes.  The contest, called The Intern, is a weekly game that viewers can play online at Apprentice.Yahoo.com. Each correct answer earns points for the player.  […]

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Tags: Digital · Sponsorship, association & endorsement · Gaming