Ketchup

Here’s an interesting article on the BBC site about the financial value, and gamble, of festivals.
Interesting comments on sponsorship aspect of festivals as well.

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Heard of The Point Theatre in Dublin’s Docklands district?  Doesn’t matter if you have cos its called The O2 now, when it re-opens its doors in December this year.  The O2 Dublin is going to be another concert venue development with a capacity of 13,000 but this time O2 has partnered with Live Nation - […]

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Hot on the heels of Gaymers cider comes Swedish brand Kopparberg, another cider brand hoping to exploit the still buoyant UK cider market with targeted festival activity within a wider music marketing strategy.
The “One Big Tree” experiential concept will be present at both Camp Bestival and Connect, and centres around the Kopparberg Tree.  During the day […]

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I have it on good authority that Guitar Hero are going to be doing some festival activity this summer with a long-term view, which is kind of good timing what with the recent launch of MTV’s Rock Band, which is also perfect festival-fodder.  And in related news, Guitar Hero is launching multi-instrument support for the […]

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Endemol UK is following in the recent record industry trend of setting up brand partnership divisions, with the launch of New State, which will work to secure brand partners for TV and digital media content.
It’s kind of surprising this hasn’t happened sooner, but it will be interesting to see how this affects experiential budgets and […]

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Last year saw a new brand activation launched by Rizla, called the Rizla Invisible Players, which was based on a brand heritage discovery that in the 1920’s Rizla toured around a little van with a music troupe called the Invisible Players.

Anyway, I’m well pleased to see its back again for 2008 (still with the excellent […]

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(From Rich)
Remember when the web used to be all boring homepages and newsgroups? Well that was before the birth of ’social media’ and worldwide communications agency Universal McCann have created a lovely research report covering all things social media.
The report covers the rise and spread of social media and its impact across the globe. […]

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(from Rich) 
Millward Brown, the research conglomerate, has released their 2008 ‘Most Powerful Brands Report’ and its available here. At first glance it looks like fast food brands have become more powerful by 27%, while mobile operators are up by 35%, how this is judged is also explained in detail. Unsurprisingly Google top the list, with […]

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It used to be that any thoughts of cider during the summer instantly invoked memories of the Strongbow Rooms (in all its guises throughout its long history) at most of the festivals that mattered.
Well, it looks like that reign has well and truly come to an end.
Gaymers Cider, part of the Constellation portfolio, has been […]

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Last year I made it down to London Bridge to check out Manumission’s Andy McKay talking about how the Manumission brand came to exist, courtesy of an excellent all-day event called Under The Influence put on by Iris and Contagious.
So I’m pleased to see the next event is on April 17th, and involves pubs again, so make […]

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