Ketchup

It used to be that any thoughts of cider during the summer instantly invoked memories of the Strongbow Rooms (in all its guises throughout its long history) at most of the festivals that mattered.
Well, it looks like that reign has well and truly come to an end.
Gaymers Cider, part of the Constellation portfolio, has been […]

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Last year I made it down to London Bridge to check out Manumission’s Andy McKay talking about how the Manumission brand came to exist, courtesy of an excellent all-day event called Under The Influence put on by Iris and Contagious.
So I’m pleased to see the next event is on April 17th, and involves pubs again, so make […]

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Congratulations to everyone at brand entertainment agency, Cake.  They’ve been acquired by Havas, and will become part of the Havas Media division (which, if I’m not mistaken, includes KLP Entertainment), so expect to see some great examples of brand entertainment popping up in countries I’ve never heard of!

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Universal Music France’s U Think! is the latest brand partnerships division to be launched by a major label, and is destined to become huge.  Why?  Well, I think the fact they’ve used ‘U’ (which is very cool) clearly shows they have their finger on the pulse, which is EXACTLY what is needed when trying to sell […]

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(from Rich) 
Well for my first post I thought I would kick off with a nice slice of research from the digital side of things. US agency Avenue A/Razorfish released their Digital Outlook Report for 2008 at the tail end of last month. The report lays out the digital landscape for the coming year, and where we should […]

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So I’ve gone and done it….I’ve got me a contributer for Ketchup, and a fine one at that.
As a Marketing Manager at the great digital agency, Holler, Richard Hill is well placed to add some digital-esque news and views.  Especially as Holler just beat the Cadbury Gorilla at last night’s Media Guardian Awards for Innovation […]

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Blimey what a year.  I’ve moved in with my girlfriend and am losing hair.  I don’t know if the two are linked?
But the Ketchup website is just over 1 year old, and I want to thank everyone for their support throughout 2007; encouragement, sending me press releases and inviting me to cool events.
So now I’m […]

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Anschutz Entertainment Group (AEG), the sporting and entertainment company that own’s the O2, is setting up its first pan-European sponsorship division following its acquisition of sports and entertainment marketing company, The Bonham Group Europe.
The department, which will be called AEG Sponsorship, will be led by former O2 sponsorsip chief Paul Samuels, who is chief executive of The […]

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