Ketchup

For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of ‘this thing of ours’, as the Mafia would say. If you aren’t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]

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Following on from a previous post about my definition of luxury, I had an experience this morning that’s had me thinking about the whole idea of ‘luxury’ all day and I thought you might be interested. 

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Whilst a lot of hip hop artists are already heavily involved in brand extensions in alcohol, it seems the majority of these are in ‘bling’ luxury goods; those with an immediate obvious appeal and blatant expense, such as vodka.  Which is easy to understand.  But one of the more street artists, Lil Jon, has launched [...]

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Bacardi is looking to the future, and molecular mixology is on the horizon.  Well actually, that’s a lie.  It’s already here coz Bacardi have created the Mojito of the Future.
Molecular mixology is a new avant garde approach to drinks that mirrors the legendary techniques of molecular gastronomy (like those deep fried Mars Bars).  Through reinventing, [...]

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This has nothing to do with entertainment really, but with all the talk about recession, and how ‘mass premium’ brands will suffer vs. ‘proper’ luxury brands still prospering, I thought I’d put my definition of luxury into real words.
For me, luxury is the ability to chose between 2 or more things that give you immense [...]

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P Diddy has signed a profit share deal with Diageo to develop one of the drink giant’s super-premium vodka brands, Ciroc.

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Nike has launched it’s excellent iD proposition in the flagship London Nike Town store, hoping to “change the face” of the high street.

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Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony’s BRAVIA brand.

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MasterCard Worldwide have signed as the presenting sponsor of Placido Domingo’s “Around The World” tour.  MasterCard holders will receive discounts on tickets and an exclusive ticket period, and further enhances MasterCard’s affluent product platforms that include the James Beard House Celebrity Chef Tour and the PGA Tour.  I’ll just have to make to with my [...]

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Following on from the Hennessy Artistry US tour last year, the luxury brand is once again using urban artists with its latest campaign, ‘Flaunt Your Taste’.  Pharrell Williams will write the music for, and star in, a range of videos and print advertising that should increase presence in the “urban metro market” (????)

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