Ketchup

Following on from a previous post about my definition of luxury, I had an experience this morning that’s had me thinking about the whole idea of ‘luxury’ all day and I thought you might be interested. 
What’s important to me is that my definition of luxury, which will still always have aspirations of £3k watches etc, […]

[Read more →]

Whilst a lot of hip hop artists are already heavily involved in brand extensions in alcohol, it seems the majority of these are in ‘bling’ luxury goods; those with an immediate obvious appeal and blatant expense, such as vodka.  Which is easy to understand.  But one of the more street artists, Lil Jon, has launched […]

[Read more →]

Bacardi is looking to the future, and molecular mixology is on the horizon.  Well actually, that’s a lie.  It’s already here coz Bacardi have created the Mojito of the Future.
Molecular mixology is a new avant garde approach to drinks that mirrors the legendary techniques of molecular gastronomy (like those deep fried Mars Bars).  Through reinventing, […]

[Read more →]

This has nothing to do with entertainment really, but with all the talk about recession, and how ‘mass premium’ brands will suffer vs. ‘proper’ luxury brands still prospering, I thought I’d put my definition of luxury into real words.
For me, luxury is the ability to chose between 2 or more things that give you immense […]

[Read more →]

P Diddy has signed a profit share deal with Diageo to develop one of the drink giant’s super-premium vodka brands, Ciroc.Diageo said the agreement could be worth more than $100m for the artist and his company over the course of the deal, depending on how well the brand performs.
Combs will apparantly be responsible for everything […]

[Read more →]

Nike has launched it’s excellent iD proposition in the flagship London Nike Town store, hoping to “change the face” of the high street.The studio is set across two floors, with the exclusive “appointment only” service running on the second floor, which of course is the real aspiration for most of the kids shopping there.
I love the […]

[Read more →]

Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony’s BRAVIA brand.
The Colour Rooms are two temporary, multi-use event spaces in excess of 5000 sq ft, located in London (54 Holywell Lane, Shoreditch) and Berlin.  Both provide a sophisticated […]

[Read more →]

MasterCard Worldwide have signed as the presenting sponsor of Placido Domingo’s “Around The World” tour.  MasterCard holders will receive discounts on tickets and an exclusive ticket period, and further enhances MasterCard’s affluent product platforms that include the James Beard House Celebrity Chef Tour and the PGA Tour.  I’ll just have to make to with my […]

[Read more →]

Following on from the Hennessy Artistry US tour last year, the luxury brand is once again using urban artists with its latest campaign, ‘Flaunt Your Taste’.  Pharrell Williams will write the music for, and star in, a range of videos and print advertising that should increase presence in the “urban metro market” (????)
“The insight we […]

[Read more →]

(courtesy of The Cool Hunter)
 
…through the Experience Truck’s 182 windows, the magic of the multicolour LED lighting system (of one mile of LED strips) creates an ever-changing collage.  A Dolby surround sound system inside and 4000 watts of Bose sound power outside guarantee that your ears will have an experience too.  I want one…

[Read more →]