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	<title>Ketchup &#187; Luxury</title>
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	<description>If it's entertainment and marketing, it's Ketchup</description>
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		<title>Contagious Magazine 2008 Round-up</title>
		<link>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</link>
		<comments>http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 11:46:49 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Research]]></category>
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		<category><![CDATA[Sponsorship, association & endorsement]]></category>
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		<guid isPermaLink="false">http://www.clubketchup.com/2008/12/23/contagious-magazine-2008-round-up/</guid>
		<description><![CDATA[For what will probably be the last post of 2008, it makes sense to give you all something from one of the bestest sources of &#8216;this thing of ours&#8217;, as the Mafia would say.  If you aren&#8217;t already checking them, Contagious is an excellent resource for all kinds of marketing/advertising activity and frequently features [...]]]></description>
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		<item>
		<title>How could a non-luxury brand exploit luxury?</title>
		<link>http://www.clubketchup.com/2008/06/04/how-could-a-non-luxury-brand-exploit-luxury/</link>
		<comments>http://www.clubketchup.com/2008/06/04/how-could-a-non-luxury-brand-exploit-luxury/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 17:04:53 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=584</guid>
		<description><![CDATA[Following on from a previous post about my definition of luxury, I had an experience this morning that&#8217;s had me thinking about the whole idea of &#8216;luxury&#8217; all day and I thought you might be interested.  
What&#8217;s important to me is that my definition of luxury, which will still always have aspirations of £3k watches etc, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hip Hop brand extensions continue &#8211; Lil Jon launches wine brand</title>
		<link>http://www.clubketchup.com/2008/04/07/hip-hop-brand-extensions-continue-lil-jon-launches-wine-brand/</link>
		<comments>http://www.clubketchup.com/2008/04/07/hip-hop-brand-extensions-continue-lil-jon-launches-wine-brand/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 09:42:48 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=560</guid>
		<description><![CDATA[Whilst a lot of hip hop artists are already heavily involved in brand extensions in alcohol, it seems the majority of these are in &#8216;bling&#8217; luxury goods; those with an immediate obvious appeal and blatant expense, such as vodka.  Which is easy to understand.  But one of the more street artists, Lil Jon, has launched [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2008/04/07/hip-hop-brand-extensions-continue-lil-jon-launches-wine-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bacardi creates the Bacardi Mojito of the Future</title>
		<link>http://www.clubketchup.com/2008/02/21/bacardi-creates-the-bacardi-mojito-of-the-future/</link>
		<comments>http://www.clubketchup.com/2008/02/21/bacardi-creates-the-bacardi-mojito-of-the-future/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 16:19:12 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Luxury]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=542</guid>
		<description><![CDATA[Bacardi is looking to the future, and molecular mixology is on the horizon.  Well actually, that&#8217;s a lie.  It&#8217;s already here coz Bacardi have created the Mojito of the Future.
Molecular mixology is a new avant garde approach to drinks that mirrors the legendary techniques of molecular gastronomy (like those deep fried Mars Bars).  Through reinventing, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My definition of luxury</title>
		<link>http://www.clubketchup.com/2008/02/07/my-definition-of-luxury/</link>
		<comments>http://www.clubketchup.com/2008/02/07/my-definition-of-luxury/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 17:51:57 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=529</guid>
		<description><![CDATA[This has nothing to do with entertainment really, but with all the talk about recession, and how &#8216;mass premium&#8217; brands will suffer vs. &#8216;proper&#8217; luxury brands still prospering, I thought I&#8217;d put my definition of luxury into real words.
For me, luxury is the ability to chose between 2 or more things that give you immense [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>P Diddy and Diageo in 50/50 brand deal</title>
		<link>http://www.clubketchup.com/2007/11/28/p-diddy-and-diageo-in-5050-brand-deal/</link>
		<comments>http://www.clubketchup.com/2007/11/28/p-diddy-and-diageo-in-5050-brand-deal/#comments</comments>
		<pubDate>Wed, 28 Nov 2007 16:58:19 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=490</guid>
		<description><![CDATA[P Diddy has signed a profit share deal with Diageo to develop one of the drink giant&#8217;s super-premium vodka brands, Ciroc.Diageo said the agreement could be worth more than $100m for the artist and his company over the course of the deal, depending on how well the brand performs.
Combs will apparantly be responsible for everything [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2007/11/28/p-diddy-and-diageo-in-5050-brand-deal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nike iD hits London &#8211; massclusivity anyone?</title>
		<link>http://www.clubketchup.com/2007/11/09/nike-id-hits-london-massclusivity-anyone/</link>
		<comments>http://www.clubketchup.com/2007/11/09/nike-id-hits-london-massclusivity-anyone/#comments</comments>
		<pubDate>Fri, 09 Nov 2007 11:35:50 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sport]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=487</guid>
		<description><![CDATA[Nike has launched it&#8217;s excellent iD proposition in the flagship London Nike Town store, hoping to &#8220;change the face&#8221; of the high street.The studio is set across two floors, with the exclusive &#8220;appointment only&#8221; service running on the second floor, which of course is the real aspiration for most of the kids shopping there.
I love the [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2007/11/09/nike-id-hits-london-massclusivity-anyone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sony BRAVIA &#8211; Colour Rooms project</title>
		<link>http://www.clubketchup.com/2007/10/01/sony-bravia-colour-rooms-project/</link>
		<comments>http://www.clubketchup.com/2007/10/01/sony-bravia-colour-rooms-project/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 11:24:43 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[FMCG]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=466</guid>
		<description><![CDATA[Lunch Communications are behind The Colour Rooms, a new concept from BRAVIA; a physical environment where high design and innovative technology combine to provide insight into Sony&#8217;s BRAVIA brand.
The Colour Rooms are two temporary, multi-use event spaces in excess of 5000 sq ft, located in London (54 Holywell Lane, Shoreditch) and Berlin.  Both provide a sophisticated [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2007/10/01/sony-bravia-colour-rooms-project/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MasterCard Worldwide to sponsor Placido Domingo world tour</title>
		<link>http://www.clubketchup.com/2007/10/01/mastercard-worldwide-to-sponsor-placido-domingo-world-tour/</link>
		<comments>http://www.clubketchup.com/2007/10/01/mastercard-worldwide-to-sponsor-placido-domingo-world-tour/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 10:50:15 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=462</guid>
		<description><![CDATA[MasterCard Worldwide have signed as the presenting sponsor of Placido Domingo&#8217;s &#8220;Around The World&#8221; tour.  MasterCard holders will receive discounts on tickets and an exclusive ticket period, and further enhances MasterCard&#8217;s affluent product platforms that include the James Beard House Celebrity Chef Tour and the PGA Tour.  I&#8217;ll just have to make to with my [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2007/10/01/mastercard-worldwide-to-sponsor-placido-domingo-world-tour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Hennessy &amp; Pharrell &#8211; Flaunt Your Taste</title>
		<link>http://www.clubketchup.com/2007/09/07/hennessy-pharrell-flaunt-your-taste/</link>
		<comments>http://www.clubketchup.com/2007/09/07/hennessy-pharrell-flaunt-your-taste/#comments</comments>
		<pubDate>Fri, 07 Sep 2007 12:36:10 +0000</pubDate>
		<dc:creator>mrjameskent</dc:creator>
				<category><![CDATA[Alcohol]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Luxury]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sponsorship, association & endorsement]]></category>

		<guid isPermaLink="false">http://www.clubketchup.com/?p=448</guid>
		<description><![CDATA[Following on from the Hennessy Artistry US tour last year, the luxury brand is once again using urban artists with its latest campaign, &#8216;Flaunt Your Taste&#8217;.  Pharrell Williams will write the music for, and star in, a range of videos and print advertising that should increase presence in the &#8220;urban metro market&#8221; (????)
&#8220;The insight we [...]]]></description>
		<wfw:commentRss>http://www.clubketchup.com/2007/09/07/hennessy-pharrell-flaunt-your-taste/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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